From your repeat shoppers to your teams and developers, ensure everyone has a great commerce experience with these 50+ recent innovation highlights from commercetools.

Discover the future of commerce with Dirk Hoerig
Listen to Dirk Hoerig, Founder of commercetools, as he unveils our latest innovations.
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An experience packed with speed, convenience and rock-solid reliability gets customers to buy more, stay loyal and rave about your brand. It all starts with the right tools to turn good experiences into unforgettable ones.
experience
Every team — from developers to marketers — needs the right tools to work smarter, supercharge innovation and unlock more revenue-driving opportunities.
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Faster time to market, greater efficiency, lower TCO and operational excellence are only possible on the most performant, scalable and always-reliable commercetools Platform.
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Deliver flawless performance, even for the biggest carts
From grocery shoppers building their orders to procurement managers handling massive Bills of Materials, power up your site to handle 1,000+ line items effortlessly, driving higher order values and a seamless shopping experience.

Speed up solutions with powerful customer search
Whether processing returns or managing support calls, instantly access even the largest customer data sets. Impress your customers with fast, convenient service and a personal touch that keeps them coming back.

Authorize purchases and other commerce operations with approval flows
Ensure compliance with established accounting and procurement workflows through approval flows, preventing unauthorized spending or inaccurate orders.

Serve B2B accounts quickly with company search
Generate invoices, resolve billing issues and handle other B2B account-related tasks with simplified search across companies and their respective departments or divisions.

Turn browsers into buyers with checkout experiences that delight
From one-page checkout to seamless PSP integrations, get every tool you need to create smooth, relevant journeys that drive faster conversions.
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Get to market faster than ever before with commercetools Foundry for B2C Retail
Generate revenue faster and minimize time waste with the only pre-composed solution for equipping B2C retailers with the tools needed to get started quickly with composable commerce.

Reduce the risk of costly delays with commercetools Foundry for B2B Manufacturing
Go live in weeks, not months, with the only pre-composed solution for equipping B2B manufacturers with the tools needed to quickly build, launch and scale their B2B commerce operations.

Operate multiple brands and expand to new markets more efficiently with new localization tools
Launch products in new markets faster with product information tailoring
Roll out new brands, sales channels or regions in days — not months by easily tailoring product names, descriptions and other attributes within one catalog.
Show products in the right markets with product selections
Even for the most complex business models with extensive catalogs, easily segment product data and define visibility and pricing rules across different stores and sales channels.
Personalize any element of the shopping experience
Make experiences more relevant with store-specific carts and orders, store-specific cart discounts and more.

Unlock better collaboration with our updated Frontend Studio
Bring teams together with comments on page versions, team assignments and other enhancements for fostering better communication across multiple teams.
Innovation in action:
APG & Co. reduced technology operating costs by 35% and technical support time by 60% by enabling their marketing and development teams to work independently to speed up innovation and enhance agility.

Easily view and control what’s most important to you directly in context with Custom Views
Increase business user efficiency by extending specific pages of our Merchant Center to see more content and data within the same view.

Expedite time to market with our payment-only mode integration
Upgrade your payment functionality: Customize your checkout experience, sidestep complex PSP integrations and integrate payment directly into your frontend with just a single line of code.

Personalized guidance to meet your business needs
Bring in the experts to guide you through your commerce implementation from strategy to launch. With commercetools Expert Services, you can build the groundwork for your commerce success.
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Unlock vital capabilities with commercetools for Healthcare
No matter whether selling B2B, D2C, B2B2C, or others, the commercetools for Healthcare solution enables all kinds of healthcare, medtech, and life sciences organizations to digitize their commerce at scale. With enterprise-grade security capabilities, including HIPAA compliance, this is the only composable commerce solution on the market that can securely process protected health information (PHI) within commerce transactions.

Developer experience improvements
From SDK enhancements to integration tests, an assortment of enhancements help developers identify issues and innovate faster.

Get any dev questions answered in a few clicks
Save time searching for tutorials, troubleshooting tips and more with AI-assisted documentation.

Create an extra network-level security layer with Google Cloud’s Private Service Connect
Prevent data exfiltration by configuring a secure, private connection via Private Service Connect from Google Cloud to commercetools APIs.

Deploy and support next-generation commerce with even greater confidence
With features like industry-leading 99.99% uptime SLA, priority support handling, load testing and expert guidance, we’ll help you confidently deploy and manage your next-generation commerce solution with any of our Premium Support packages.