From your repeat shoppers to your teams and developers, ensure everyone has a great commerce experience with these 50+ recent innovation highlights from commercetools.

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Customer
experience

Smiling man in black shirt holding a smartphone with a digital shopping cart interface showing items and prices including electric drill, screws, and tape.

Deliver flawless performance, even for the biggest carts

From grocery shoppers building their orders to procurement managers handling massive Bills of Materials, power up your site to handle 1,000+ line items effortlessly, driving higher order values and a seamless shopping experience.

Diagram showing customer group assignments filtering 'Contract signed' connected to profiles of a man and a woman with headsets, and a table listing names Sophia Bennett, Amelia Carter, Olivia Reed.

Speed up solutions with powerful customer search

Whether processing returns or managing support calls, instantly access even the largest customer data sets. Impress your customers with fast, convenient service and a personal touch that keeps them coming back.

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“Search is the unsung hero of user experience. It’s often taken for granted, but think of the value for your customers and employees of finding anything faster, easier, or more accurately. It opens up tremendous opportunities for increased sales revenue and more efficient operations, and in the age of AI, it also provides a fantastic interface for AI models to interact with your data.”
Senior Product Manager for Search, commercetools
Flowchart showing a buyer placing an order, triggering Rule A, followed by a manager approving the purchase.

Authorize purchases and other commerce operations with approval flows

Ensure compliance with established accounting and procurement workflows through approval flows, preventing unauthorized spending or inaccurate orders.

Magnifying glass icon next to a search filter form with dropdowns for Business unit type, Top level unit, Parent unit, Created at date picker, and buttons for filter and search.

Serve B2B accounts quickly with company search

Generate invoices, resolve billing issues and handle other B2B account-related tasks with simplified search across companies and their respective departments or divisions.

E-commerce checkout interface showing headphones and running sneakers, with credit card and delivery icons.

Turn browsers into buyers with checkout experiences that delight

From one-page checkout to seamless PSP integrations, get every tool you need to create smooth, relevant journeys that drive faster conversions.

Tailor shipping options with just a few clicks
Enhance the checkout experience across countries and stores by easily enabling or disabling shipping methods, all with ready-to-use shipping models and more customization at your fingertips.
Black and white headshot of a man with dark hair, a trimmed beard, and wearing a light-colored shirt against a plain background.
“Innovation is incremental, but small steps lead to big transformations. We push boundaries daily, building flexible, fast and scalable solutions — it’s about a platform that evolves and shapes the future of the industry.”
Senior Product Manager, Customers, commercetools
Find the B2B products you need fast with intuitive search
Supercharge efficiency for procurement managers and suppliers with more flexible ways to search products across prices, stores and product selections.
Entice shoppers with new discount types
Drive up order values with store-specific discounts or percentage and dollar-off deals on entire carts. Shoppers will love seeing their savings instantly reflected in their cart!
Smiling woman with shoulder-length hair wearing a patterned sleeveless top against a plain background.
“What gets me most excited about working on promotions capabilities is the relatability: I’m a shopper who consumes the discounts and I’m also on the other side building features that enable marketers to promote their products to their shoppers. I love the fact that I’m helping to empower marketing organizations to deliver even more value to the business.”
Product Manager for Pricing & Promotions, commercetools

User
experience

Digital marketing concept with a smart speaker, online shoe store webpage, running shoe on a smartphone displaying checkout, and a golf ball around a 3D cube.

Get to market faster than ever before with commercetools Foundry for B2C Retail

Generate revenue faster and minimize time waste with the only pre-composed solution for equipping B2C retailers with the tools needed to get started quickly with composable commerce.

Illustration showing a forklift moving stacked cubes beside a large container with more cubes, next to a rising line graph labeled '$201k' and a website ad with an excavator and the text 'Empower Your Growth'.

Reduce the risk of costly delays with commercetools Foundry for B2B Manufacturing

Go live in weeks, not months, with the only pre-composed solution for equipping B2B manufacturers with the tools needed to quickly build, launch and scale their B2B commerce operations.

Innovation in action:
Dental manufacturing and surgical supply distribution company, ACE Southern, completed a full migration and go-live within 6 months — all with 1 frontend developer driving the implementation.
Smiling woman with long straight hair wearing a patterned top and hoop earrings.
“We built commercetools Foundry to help customers go live and reap the benefits of composable commerce faster. A big part of it is the ability to develop stunning online storefronts, which is enabled by Launchpads [a capability of Foundry]."
Senior Product Manager, Frontend, commercetools
Comparison of US and UK English terms for clothing items: US term 'sweater' with image of a teal oversized sweater, and UK term 'pullover' with image of a man wearing a teal oversized pullover, both described as soft ribbed knit with ribbed crew neck.

Operate multiple brands and expand to new markets more efficiently with new localization tools

Launch products in new markets faster with product information tailoring
Roll out new brands, sales channels or regions in days — not months by easily tailoring product names, descriptions and other attributes within one catalog.

Show products in the right markets with product selections
Even for the most complex business models with extensive catalogs, easily segment product data and define visibility and pricing rules across different stores and sales channels.

Personalize any element of the shopping experience
Make experiences more relevant with store-specific carts and orders, store-specific cart discounts and more.

“A big challenge companies face when expanding to different markets is around tailoring their products to meet the nuances of that market without the complexity that comes with managing multiple catalogs and sites. For me, it’s most rewarding to design solutions that drive real business results: More efficient teams, faster expansion and even faster revenue generation.”
User Experience Lead for Product Catalog, commercetools
Join commercetools Community
Grow with like-minded commerce leaders.
Join commercetools Community
Grow with like-minded commerce leaders.
Three smiling people around a digital product display showing headphones and a bottle with icons for checklist, code, and edit.

Unlock better collaboration with our updated Frontend Studio

Bring teams together with comments on page versions, team assignments and other enhancements for fostering better communication across multiple teams.

Innovation in action:
APG & Co. reduced technology operating costs by 35% and technical support time by 60% by enabling their marketing and development teams to work independently to speed up innovation and enhance agility.

Screenshot of a product description interface for 'Nala Two-Seater Sofa' with fields for seed words, tone selection, and a generate button for creating generative AI descriptions.

Easily view and control what’s most important to you directly in context with Custom Views

Increase business user efficiency by extending specific pages of our Merchant Center to see more content and data within the same view.

E-commerce interface showing a phone and purple sweatshirt with price tags and options to select product material, gender, size, and color, plus an Add Product button.

Expedite time to market with our payment-only mode integration

Upgrade your payment functionality: Customize your checkout experience, sidestep complex PSP integrations and integrate payment directly into your frontend with just a single line of code.

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Accelerate development time with integration templates
Develop Connect applications at lightning speed with payment and tax integration templates, as well as product export and transactional email templates.
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Easily modify payments using our checkout API
Our standardized API facilitates easier payment capture and refund processes.
Purple 3D icon of an open box with a floating, translucent lid above it.
Visualize the reality of your composable commerce future
With industry sample data, customized walk-throughs and a co-pilot by your side, users of any organization can explore more realistic opportunities with composable commerce in our free 60-day trial.
Empower marketers with more no-code capabilities in our Frontend Studio
With a new UI for dynamic page rules and improvements to version history and media area, our Frontend Studio equips marketers with every tool needed to build and optimize commerce sites with just a few clicks.
Innovation in action:
“With commercetools Frontend, we’re now able to launch new country sites within as little as 2 weeks. [Plus] almost every piece of content in our store is editable by the business teams with a few clicks.” — Emanuel Schleussinger, CTO, CHRONEXT
Woman with long brown hair looking up towards a list of workflow steps: Catalog/Data Modeling, Technical Onboarding, Launch Readiness, Checkout, and more.

Personalized guidance to meet your business needs

Bring in the experts to guide you through your commerce implementation from strategy to launch. With commercetools Expert Services, you can build the groundwork for your commerce success.

Gain more control over storefront page building and management
Easily manage permissions among team members with 5+ user roles and more granular action assignments.

Platform
experience

Female doctor in white coat using a tablet in front of a laptop screen displaying a medical website with the text 'Innovating Together' and icons representing dental care, health protection, stethoscope, hospital, and medication.

Unlock vital capabilities with commercetools for Healthcare

No matter whether selling B2B, D2C, B2B2C, or others, the commercetools for Healthcare solution enables all kinds of healthcare, medtech, and life sciences organizations to digitize their commerce at scale. With enterprise-grade security capabilities, including HIPAA compliance, this is the only composable commerce solution on the market that can securely process protected health information (PHI) within commerce transactions.

Maintain top-notch security with SOC2 Type II, HDS compliance and HIPAA compliance
From financial services to healthcare, industries of any type can reap the benefits of critical security certifications for minimizing the risk of customer data being compromised.
Integrate your favorite commerce services faster with the ready-to-install Connect integration framework
Configure and deploy integrations up to 60% faster with always-secure connectors hosted by commercetools.
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“A software can have all the right features. But if no user wants to use them, it’s pointless to have them. That’s why a good user experience is so vital — it’s what unlocks the full potential and value of any feature.”
Product Manager of UX, commercetools
Innovate faster with productivity-boosting improvements in our Merchant Center
From updating catalogs to navigating through orders, keep commerce operations moving at lightning speed with user experience enhancements within our Merchant Center.
Boost consideration with API Extensions on Shopping Lists
Extend your API to highlight product availability or other product data to entice your shoppers to purchase items on their Shopping Lists.
Ensure data integrity with our renewed Audit Log
Identify changes made to products and other commerce operations with better visual cues and usability improvements.
Smiling man and woman wearing glasses sitting side by side behind laptops against a yellow background.

Developer experience improvements

From SDK enhancements to integration tests, an assortment of enhancements help developers identify issues and innovate faster.

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Get any dev questions answered in a few clicks

Save time searching for tutorials, troubleshooting tips and more with AI-assisted documentation.

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Create an extra network-level security layer with Google Cloud’s Private Service Connect

Prevent data exfiltration by configuring a secure, private connection via Private Service Connect from Google Cloud to commercetools APIs.

Smiling man wearing headset and glasses holding a laptop with a graph showing performance above 800, highlighting 99.99% uptime SLA.

Deploy and support next-generation commerce with even greater confidence

With features like industry-leading 99.99% uptime SLA, priority support handling, load testing and expert guidance, we’ll help you confidently deploy and manage your next-generation commerce solution with any of our Premium Support packages.

“For Domino’s Pizza to achieve its mission of ‘delivering a better future through food people love,’ we need to ensure our digital platforms are not only continuously available but also operating at optimum performance. We therefore selected to work with commercetools because of its exceptional commitment to stability, stellar uptime availability and core performance SLAs. Moreover, we selected commercetools Premium for the extra confidence and peace of mind that came from proactive and expedited engineering support, especially during our busiest times.”
Sody Kahlon,
CTO, Domino’s Pizza
Custom Git repository supported for commercetools Frontend
Gain more control and flexibility over your project's code installation with the option to choose a Git hosting service of your choice for your commercetools Frontend project.
commercetools Frontend now has a multi-tenant backend architecture
For a more performant way of developing without the sandboxes, our frontend’s multi-tenant backend architecture guarantees faster setup and improved availability and performance.
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