From your repeat shoppers to your teams and developers, ensure everyone has a great commerce experience with these 50+ recent innovation highlights from commercetools.

Discover the future of commerce with Dirk Hoerig

Listen to Dirk Hoerig, Chief Innovation Officer at commercetools, as he unveils our latest innovations.

200+

releases delivered each year

13,000

deployments each year

Customer
experience

An experience packed with speed, convenience and rock-solid reliability gets customers to buy more, stay loyal and rave about your brand. It all starts with the right tools to turn good experiences into unforgettable ones.

User
experience

Every team — from developers to marketers — needs the right tools to work smarter, supercharge innovation and unlock more revenue-driving opportunities.

Platform
experience

Faster time to market, greater efficiency, lower TCO and operational excellence are only possible on the most performant, scalable and always-reliable commercetools Platform.

Customer
experience

Deliver flawless performance, even for the biggest carts

From grocery shoppers building their orders to procurement managers handling massive Bills of Materials, power up your site to handle 1,000+ line items effortlessly, driving higher order values and a seamless shopping experience.

Speed up solutions with powerful customer search

Whether processing returns or managing support calls, instantly access even the largest customer data sets. Impress your customers with fast, convenient service and a personal touch that keeps them coming back.

“Search is the unsung hero of user experience. It’s often taken for granted, but think of the value for your customers and employees of finding anything faster, easier, or more accurately. It opens up tremendous opportunities for increased sales revenue and more efficient operations, and in the age of AI, it also provides a fantastic interface for AI models to interact with your data.”

Alex Stolzenberger,
Senior Product Manager for Search, commercetools

Authorize purchases and other commerce operations with approval flows

Ensure compliance with established accounting and procurement workflows through approval flows, preventing unauthorized spending or inaccurate orders.

Serve B2B accounts quickly with company search

Generate invoices, resolve billing issues and handle other B2B account-related tasks with simplified search across companies and their respective departments or divisions.

Turn browsers into buyers with checkout experiences that delight

From one-page checkout to seamless PSP integrations, get every tool you need to create smooth, relevant journeys that drive faster conversions.

Tailor shipping options with just a few clicks

Enhance the checkout experience across countries and stores by easily enabling or disabling shipping methods, all with ready-to-use shipping models and more customization at your fingertips.

“Innovation is incremental, but small steps lead to big transformations. We push boundaries daily, building flexible, fast and scalable solutions — it’s about a platform that evolves and shapes the future of the industry.”

Nils Medina,
Senior Product Manager, Customers, commercetools

Find the B2B products you need fast with intuitive search

Supercharge efficiency for procurement managers and suppliers with more flexible ways to search products across prices, stores and product selections.

Entice shoppers with new discount types

Drive up order values with store-specific discounts or percentage and dollar-off deals on entire carts. Shoppers will love seeing their savings instantly reflected in their cart!

“What gets me most excited about working on promotions capabilities is the relatability: I’m a shopper who consumes the discounts and I’m also on the other side building features that enable marketers to promote their products to their shoppers. I love the fact that I’m helping to empower marketing organizations to deliver even more value to the business.”

Sherilyn Ooi,
Product Manager for Pricing & Promotions, commercetools

User
experience

Get to market faster than ever before with commercetools Foundry for B2C Retail

Generate revenue faster and minimize time waste with the only pre-composed solution for equipping B2C retailers with the tools needed to get started quickly with composable commerce.

Reduce the risk of costly delays with commercetools Foundry for B2B Manufacturing

Go live in weeks, not months, with the only pre-composed solution for equipping B2B manufacturers with the tools needed to quickly build, launch and scale their B2B commerce operations.

Innovation in action:

Dental manufacturing and surgical supply distribution company, ACE Southern, completed a full migration and go-live within 6 months — all with 1 frontend developer driving the implementation.

“We built commercetools Foundry to help customers go live and reap the benefits of composable commerce faster. A big part of it is the ability to develop stunning online storefronts, which is enabled by Launchpads [a capability of Foundry]."

Lisa Lapp,
Senior Product Manager, Frontend, commercetools

Operate multiple brands and expand to new markets more efficiently with new localization tools

Launch products in new markets faster with product information tailoring
Roll out new brands, sales channels or regions in days — not months by easily tailoring product names, descriptions and other attributes within one catalog.

Show products in the right markets with product selections
Even for the most complex business models with extensive catalogs, easily segment product data and define visibility and pricing rules across different stores and sales channels.

Personalize any element of the shopping experience
Make experiences more relevant with store-specific carts and orders, store-specific cart discounts and more.

“A big challenge companies face when expanding to different markets is around tailoring their products to meet the nuances of that market without the complexity that comes with managing multiple catalogs and sites. For me, it’s most rewarding to design solutions that drive real business results: More efficient teams, faster expansion and even faster revenue generation.”

Maria B.,
User Experience Lead for Product Catalog, commercetools

  • Join commercetools Community
  • Grow with like-minded commerce leaders.

Unlock better collaboration with our updated Frontend Studio

Bring teams together with comments on page versions, team assignments and other enhancements for fostering better communication across multiple teams.

Innovation in action:
APG & Co. reduced technology operating costs by 35% and technical support time by 60% by enabling their marketing and development teams to work independently to speed up innovation and enhance agility.

Easily view and control what’s most important to you directly in context with Custom Views

Increase business user efficiency by extending specific pages of our Merchant Center to see more content and data within the same view.

Expedite time to market with our payment-only mode integration

Upgrade your payment functionality: Customize your checkout experience, sidestep complex PSP integrations and integrate payment directly into your frontend with just a single line of code.

Accelerate development time with integration templates

Develop Connect applications at lightning speed with payment and tax integration templates, as well as product export and transactional email templates.

Easily modify payments using our checkout API

Our standardized API facilitates easier payment capture and refund processes.

Visualize the reality of your composable commerce future

With industry sample data, customized walk-throughs and a co-pilot by your side, users of any organization can explore more realistic opportunities with composable commerce in our free 60-day trial.

Empower marketers with more no-code capabilities in our Frontend Studio

With a new UI for dynamic page rules and improvements to version history and media area, our Frontend Studio equips marketers with every tool needed to build and optimize commerce sites with just a few clicks.

Innovation in action:

“With commercetools Frontend, we’re now able to launch new country sites within as little as 2 weeks. [Plus] almost every piece of content in our store is editable by the business teams with a few clicks.” — Emanuel Schleussinger, CTO, CHRONEXT

Personalized guidance to meet your business needs

Bring in the experts to guide you through your commerce implementation from strategy to launch. With commercetools Expert Services, you can build the groundwork for your commerce success.

Gain more control over storefront page building and management

Easily manage permissions among team members with 5+ user roles and more granular action assignments.

Platform
experience

Unlock vital capabilities with commercetools for Healthcare

No matter whether selling B2B, D2C, B2B2C, or others, the commercetools for Healthcare solution enables all kinds of healthcare, medtech, and life sciences organizations to digitize their commerce at scale. With enterprise-grade security capabilities, including HIPAA compliance, this is the only composable commerce solution on the market that can securely process protected health information (PHI) within commerce transactions.

Maintain top-notch security with SOC2 Type II, HDS compliance and HIPAA compliance

From financial services to healthcare, industries of any type can reap the benefits of critical security certifications for minimizing the risk of customer data being compromised.

Integrate your favorite commerce services faster with the ready-to-install Connect integration framework

Configure and deploy integrations up to 60% faster with always-secure connectors hosted by commercetools.

“A software can have all the right features. But if no user wants to use them, it’s pointless to have them. That’s why a good user experience is so vital — it’s what unlocks the full potential and value of any feature.”

Lidiya Haecker,
Product Manager of UX, commercetools

Reap the benefits of commercetools availability on Microsoft Azure

Unlock the power of uninterrupted uptime, exceptional performance and infinite scale for your digital applications and experiences. With commercetools running on Azure and being available on Azure Marketplace, deploying B2B and B2C commerce is as simple as clicking a button.

Innovate faster with productivity-boosting improvements in our Merchant Center

From updating catalogs to navigating through orders, keep commerce operations moving at lightning speed with user experience enhancements within our Merchant Center.

Boost consideration with API Extensions on Shopping Lists

Extend your API to highlight product availability or other product data to entice your shoppers to purchase items on their Shopping Lists.

Ensure data integrity with our renewed Audit Log

Identify changes made to products and other commerce operations with better visual cues and usability improvements.

Developer experience improvements

From SDK enhancements to integration tests, an assortment of enhancements help developers identify issues and innovate faster.

Get any dev questions answered in a few clicks

Save time searching for tutorials, troubleshooting tips and more with AI-assisted documentation.

Create an extra network-level security layer with Google Cloud’s Private Service Connect

Prevent data exfiltration by configuring a secure, private connection via Private Service Connect from Google Cloud to commercetools APIs.

Deploy and support next-generation commerce with even greater confidence

With features like industry-leading 99.99% uptime SLA, priority support handling, load testing and expert guidance, we’ll help you confidently deploy and manage your next-generation commerce solution with any of our Premium Support packages.

“For Domino’s Pizza to achieve its mission of ‘delivering a better future through food people love,’ we need to ensure our digital platforms are not only continuously available but also operating at optimum performance. We therefore selected to work with commercetools because of its exceptional commitment to stability, stellar uptime availability and core performance SLAs. Moreover, we selected commercetools Premium for the extra confidence and peace of mind that came from proactive and expedited engineering support, especially during our busiest times.”

Sody Kahlon,
CTO, Domino’s Pizza

Custom Git repository supported for commercetools Frontend

Gain more control and flexibility over your project's code installation with the option to choose a Git hosting service of your choice for your commercetools Frontend project.

commercetools Frontend now has a multi-tenant backend architecture

For a more performant way of developing without the sandboxes, our frontend’s multi-tenant backend architecture guarantees faster setup and improved availability and performance.