Fashion & Lifestyle

Delivering trends and high-tech experiences

In the highly competitive world of fashion, speed has always been key to ensuring sales year-round. With the emergence of digital commerce, the need for speed is even more critical.

commercetools Industries Fashion & Lifestyle Trends & High Tech Experience

Reshaping the shopping experience through digital transformation

Customers are no longer content to simply make online purchases from their favorite fashion brand. They expect personalized connected experiences that allow them to switch seamlessly from one channel to another.

Predict purchasing behavior with machine learning and AI

With the commercetools solution, fashion brands can utilize machine learning and AI technologies to capitalize on existing consumer data to make their digital shopping experiences more relevant and engaging.

Personalize shopping experiences using content-driven data

Building customer loyalty and driving revenue growth becomes easier than ever before. Add features that deliver customized incentives like on-demand sales alerts, discounts on preferred products and personalized offers at any time without risk.

Turn followers into buyers with social media commerce

Today's consumers follow brands on Facebook, Pinterest, Twitter and Instagram – not websites. Deliver the instant gratification fashion shoppers crave by integrating features that allow them to make purchases immediately through social media channels.

Fast, seamless checkout

Make cart abandonment a thing of the past. The frictionless, fast checkout capabilities of our modern solution drives higher customer conversion.

commercetools Industries Fashion & Lifestyle Fast Checkout
We immediately saw improvements in site performance that drove conversions […] and when I say site performance, I literally mean, 'response time.'
Greg Fancher

SVP & Chief Technology Officer, Express

Express logo

Process millions of transactions with no downtime and no lost sales

Auto-scaling capabilities enable you to process a multitude of transactions with no advance planning. Never again risk lost sales due to slow response times or crashes during sales surges.

commercetools Industries Fashion & Lifestyle Auto-scaling capability

commercetools features for Fashion & Lifestyle

MACH® Technology

With its signature MACH® approach powered by microservices, APIs, cloud-native and headless architecture, commercetools offers a flexible, scalable and high-performing solution as the foundation for fast-moving innovation.

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Headless Commerce

Separate your frontend from your backend to maximize flexibility, speed, and performance in your commerce touchpoints, leading to seamless, disruption-free experiences.

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Pluggable, scalable and replaceable, APIs simplify programming, ensuring brands can exceed consumers expectations. With APIs, you can make changes on the fly while delivering unique shopping experiences and continuous commerce connectivity 24/7.

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