Fashion & Lifestyle Delivering trends and high-tech experiences

In the highly competitive world of fashion, speed has always been key to ensuring sales year-round. With the emergence of digital commerce, the need for speed is even more critical.

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Reshaping the shopping experience through digital transformation

Customers are no longer content to simply make online purchases from their favorite fashion brand. They expect personalized connected experiences that allow them to switch seamlessly from one channel to another.

Predict purchasing behavior with machine learning and AI

With the commercetools platform, fashion brands can utilize machine learning and AI technologies to capitalize on existing consumer data to make their digital shopping experiences more relevant and engaging.

Personalize shopping experiences using content-driven data

Building customer loyalty and driving revenue growth becomes easier than ever before. Add features that deliver customized incentives like on-demand sales alerts, discounts on preferred products and personalized offers at any time without risk.

Turn followers into buyers with social media commerce

Today's consumers follow brands on Facebook, Pinterest, Twitter and Instagram – not websites. Deliver the instant gratification fashion shoppers crave by integrating features that allow them to make purchases immediately through social media channels.

Fast, seamless checkout

Make cart abandonment a thing of the past. The frictionless, fast checkout capabilities of our modern platform drives higher customer conversion.

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We immediately saw improvements in site performance that drove conversions […] and when I say site performance, I literally mean, 'response time.'
Greg Fancher

SVP & Chief Technology Officer, Express

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Process millions of transactions with no downtime and no lost sales

Auto-scaling capabilities enable you to process a multitude of transactions with no advance planning. Never again risk lost sales due to slow response times or crashes during sales surges.

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commercetools features for Fashion & Lifestyle

MACH Technology

commercetools integrates microservices, APIs, cloud and headless technologies (MACH) to deliver a flexible, scalable, high-performing platform that enables you to adapt to innovation and change – no matter when it happens – today, tomorrow, or in the future.

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Headless Commerce

By enabling backend iterations to happen independently, headless design lowers risk and increases speed, ensuring no disruptions in user experience when changes are made or features are added. Instead, shoppers enjoy seamless experiences.

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API-first

Pluggable, scalable and replaceable, APIs simplify programming, ensuring brands can exceed consumers expectations. With APIs, you can make changes on the fly while delivering unique shopping experiences and continuous commerce connectivity 24/7.

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