Major Australian retailers like Koala Sleep, Kmart and Cargo Crew welcoming headless commerce for greater flexibility, agility and scalability 

Melbourne (Australia), January 18, 2021 – Since its March 2020 Australian launch, commercetools, a global leader in next-generation commerce software, has gained solid momentum with its cloud-native, headless and API-first commerce platform as businesses shift from existing tech stacks in favour of more agile platforms. This includes signing major new wins in the retail industry including iconic retailer Kmart and Cargo Crew one of Australia’s largest uniform designers and retailers.

Leading furniture retailer Koala is the latest Australian business to sign on with commercetools and move to a cloud-first, headless commerce platform. Koala’s ambitious plans to scale globally made apparent the need for significant flexibility for both its expanding product suite and the end-to-end customer experience. Commercetools is exactly the platform that would enable the expanded scalability and uptime required to meet its growth targets.

“Koala undertook a search for an eCommerce platform that could meet a core set of objectives – ideally it would be modular, extensible and based on a headless, microservices architecture, but what stood out for Koala was commercetools’ API extensions, GraphQL coverage, scalability of the platform and flexibility around the data model. We were also impressed with the way commercetools could fit and integrate with Koala’s infrastructure, system environments and business applications, allowing us to create a class leading ecom experience.”
– Geoff Kwan, VP, Digital Product and Technology Koala

“We are thrilled to add Koala to the commercetools’ family and are proud to be building a strong business in the face of mass business disruption and uncertainty.”
– Joshua Emblin, Territory Sales Director commercetools Australia

“The fallout from the pandemic continues to challenge online commerce environments in ways never before seen. Suddenly, businesses need new levels of scalability and flexibility, and MACH Architectures (Microservices, API-first, Cloud-native and Headless) are fast defining what the future of eCommerce will look like”
– Joshua Emblin, Territory Sales Director commercetools Australia

“Launching operations in a new region – and in this case even a new continent – is always a challenge. Doing this during 2020 with no abilities to travel and to meet new colleagues in person was even more difficult. Therefore we are more than proud that our team in Australia has outperformed our initial expectations and continues to build a strong pipeline into 2021. Yet, what is most exciting and encouraging is feedback from customers around how our headless approach translates into tangible business outcomes that overcome the challenges of keeping pace with the new digital landscape and ever-changing buyer demands. This value-led proposition is what commercetools is becoming increasingly recognised for.”
– Dirk Hoerig, founder and CEO of commercetools

While commercetools’ focus for 2020 largely centred on the Australian retail sector, looking forward that will expand to other industries that are fast digitizing their customer experiences, including manufacturing, FMCG and other B2B categories, to help evolve their digital commerce for more engaging, more profitable commerce experiences that are easier and quicker to build, grow and manage.

“It’s been widely accepted that COVID has accelerated the transformation in the way consumers engage with brands across various channels, and the same is true for the methods in which products are delivered to consumers. Consumers’ expectations will only continue to change – as an example, things like same-day delivery and additional services increasingly included with online transactions – and we look forward to helping businesses meet those expectations head-on and with ease.”
– Joshua Emblin, Territory Sales Director commercetools Australia

commercetools launched in Australia, and opened a state-of-the-art regional data centre in Sydney, during March 2020 as part of the company’s global expansion across the US, Europe and Asia Pacific, following a USD$145 million investment boost from Insight Partners in October 2019. Since its launch seven years ago, hundreds of global brands have used the commercetools platform – such as Audi, PADI, Lego – to quickly add commerce to channels and devices beyond traditional webshops. With commercetools, customers can easily integrate commerce into mobile apps, online games, AR/VR and social media channels as well as any internet-connected device such as kiosks, wristbands, or automobiles.