5 reasons why leading companies migrate from SAP to commercetools
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5 reasons why leading companies migrate from SAP to commercetools

Manuela Tchoe
July 2022

SAP is a monolithic commerce platform that no longer helps companies stay at the top of their game. That’s why leading businesses like Qantas and Harry Rosen have migrated to commercetools Composable Commerce — and experienced immediate results.

Migrating from SAP to commercetools made easy

When a market analyst like Gartner calls an established platform like SAP Commerce Cloud "monolithic" and advises readers to shop elsewhere when looking for a flexible and agile commerce solution, it’s clear the time has arrived for SAP clients to entertain new options. 

If you’re a client of SAP Commerce, explore why Australian airlines Qantas and luxury fashion retailer Harry Rosen decided to ditch expensive SAP upgrades — and modernize their eCommerce architecture with commercetools instead.

1. Digitize at speed

Like many companies during the COVID-19 pandemic, the Canadian luxury menswear retailer Harry Rosen was caught off guard with strict lockdowns. A part of the company’s DNA is in-store personalized consultations, a concierge-like service for curated styles that became severely disrupted as stores remained closed for months. 

Harry Rosen’s team realized that bringing a digital clienteling service to life with their legacy platform — SAP — would be costly, complex and time-consuming. Under these challenging circumstances, the fashion retailer accelerated migration to commercetools Composable Commerce

In a matter of weeks, Harry Rosen’s clothing advisors could create custom web pages for each client with personalized looks and recommendations. With 500 active associates across 14 stores and five to 10 custom pages a day, the only way to pull this off has been to switch to MACH (Microservices-based, API-first, Cloud-native, Headless), the underlying architecture of commercetools. 

Because Harry Rosen could keep up with personalized consultations during lockdowns and beyond, this unit now represents 10%–15% of the company’s digital sales.

2. Improve web store uptime and performance

Qantas has faced numerous scalability issues with SAP over the years to their frequent flyer e-shop, which led to lost revenue and annoyed customers. 

The company decided to re-platform their online frequent flyer rewards store from SAP to commercetools to improve uptime and performance with a cloud-native architecture, scaling cloud capacity to meet traffic peaks. Qantas has managed two high-traffic online shopping days without a hitch and has offboarded SAP four weeks after the go-live.

3. Add and update individual components freely

A common reason companies switch from monolithic platforms like SAP to MACH is the ability to add and update functionalities and touchpoints on the fly, keeping up with consumers’ demands. This modularity and flexibility are precisely what commercetools Composable Commerce is about. 

Inspired by the success of its online frequent flyer rewards store, Qantas re-platformed Qantas Wines, an e-shop for Australian wines associated with the airline’s premium member benefits. Now, the airline’s eCommerce presence has a subscription capability and various payment options, and can handle complex mixed-cased bundling and inventory management.

4. Push innovation forward

When working with a monolithic platform like SAP, it’s so hard to perform any changes or updates that companies quickly get into siloed thinking and technical debt. Transforming eCommerce with MACH shifts the organizational mindset toward high velocity, output-driven teams. Harry Rosen has experienced this transformation: "the tech and business sides of our organizations could be, for the first time ever, in strategic and executional lockstep.” 

Since migrating to commercetools, Harry Rosen’s eCommerce and marketing teams are pushing their thinking of what’s possible, creating a continuous feature delivery and a fast-moving innovation roadmap.

5. Leverage omnichannel commerce

As consumers increasingly use several channels that lead to a purchase, more than ever companies need to power relevant touchpoints to increase conversions and engagement.  

As Qantas and Harry Rosen — plus other former SAP customers — show, using a modular and flexible approach means adding, adapting and experimenting with touchpoints. Ultimately, this enables companies to increase conversions, no matter where the consumer starts the shopping journey.

Migrate now and see immediate results

Of course, leaping into a brand-new commerce infrastructure comes with challenges! Learning a new system from scratch and nailing data models is difficult. A mindset shift from monolithic to MACH is challenging as well. And re-platforming is always a process that brings structural transformation, which, if not done properly, can cause much damage. 

Qantas and Harry Rosen were experiencing long-term SAP issues, leading to a rushed migration via a big bang approach. While both companies faced a few struggles during their migration journey, re-platforming fast was the only option to avoid the collapse of their e-shops.  

So, if you have to decide on upgrading to a new version of SAP or modernizing your eCommerce infrastructure, know this: companies that took the bold decision to migrate to commercetools, even under less than ideal circumstances, have seen positive results straight away! While Qantas has experienced immediate performance and uptime improvements in its frequent flyer and wine e-shops, Harry Rosen could pull off digital consultations from scratch in a matter of weeks, increasing the bottom line of this unit during the pandemic. 

That’s no small feat — and these are results you can unlock with composable commerce, too. 

If you’re using SAP Commerce and want to unlock the benefits experienced by Qantas and Harry Rosen, get an overview of why you should migrate to commercetools in this quickstart guide. If you’re a developer or technical expert, jump into our step-by-step migration guide.

Manuela Tchoe
July 2022

Manuela Marques Tchoe is a Content Writer at commercetools. She was a Content and Product Marketing Director at conversational commerce provider tyntec. She has written content in partnership with Facebook, Rakuten Viber and other social media platforms.

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