COMMERCETOOLS FOR B2B

Frictionless digital commerce for every B2B business.

Create B2B purchasing journeys as unique as your business with composable commerce solutions tailored to your needs.

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Frictionless digital commerce for every B2B business.

Craft B2B eCommerce solutions as unique as your business.

Business-to-business (B2B) eCommerce is the online sale of products or services between businesses. While running B2B commerce may be complex, your customer experience doesn’t have to be. Composable commerce can help B2B businesses improve sales efficiency and effectiveness. B2B eCommerce can enable businesses to reach more customers, reduce service costs by digitizing sales, and shorten the sales cycle, allowing sales representatives to focus on other initiatives.

Capitalize on B2B commerce opportunities.

Limitless possibilities powered by composable commerce.

Automate labor-intensive processes

Reduce manual administrative operations by automating quote generation, orders, inventory management and more.

Customize product catalogs, pricing and more

Leverage the tremendous flexibility of composable commerce to customize every step of the buyer journey, from discovery and pricing to shipping options.

Simplify your sales processes

Implement Business Unit-specific catalogs and pricing, manage quotes, and even define granular roles and permissions to make your customers’ lives easier throughout the sales cycle.

Bring omnichannel and personalization to life

Let your buyers engage with your businesses on their channels of choice and power the future of hybrid sales. Provide personalized recommendations and customer-specific information.

Win global customers without complexity

Easily expand to new markets as you can manage multiple brands, languages and currencies from one commerce solution with flexible internationalization options.

Expand to new business models

Open new revenue streams by expanding to D2C and B2B2C models. With a centralized platform, you can streamline commerce across all business models.

Benefits in action for your B2B eCommerce.

With a composable commerce infrastructure, we can experiment with new technologies and features without being limited by the constraints of a monolithic platform. This has allowed us to quickly and easily develop new products, services or features that meet the changing needs of our customers, without having to go through a lengthy development process.
PAUL RODGERS

CO-FOUNDER AND OPERATIONS DIRECTOR, CARGO CREW

As we plan to have 60% of global sales being digital, Orbia Wavin is now poised to keep up with the pace of change thanks to composable commerce. From creating personalized journeys and integrating with a multitude of systems to rolling out eCommerce internationally, we now have the flexibility and scalability our business needs.
SAM BRANDS

GLOBAL PRODUCT MANAGER - DIGITAL ORDERING, ORBIA BUILDING & INFRASTRUCTURE (WAVIN)

With a composable architecture, we were able to build a robust system that allows Festool to bring its strategy to life, from D2C sales to omnichannel commerce and international expansion.
MICHAEL MAGNUSSEN

HEAD OF E-COMMERCE, FESTOOL

PRODUCTS AND SERVICES DESIGNED FOR B2B Everything you need to create outstanding purchasing experiences.

Create purchasing experiences that meet the demands of modern B2B buyers. With the #1 composable commerce platform by your side, you can tailor buying journeys across various business models, markets and channels. 

B2B-SPECIFIC PARTNERS AND ACCELERATORS Join forces with B2B accelerators. Expedite your implementation.

Prioritizing fast implementation timelines is crucial for B2B organizations undertaking eCommerce projects. Leverage our tested-and-tried accelerators dedicated to the B2B sector. 

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B2B-SPECIFIC PARTNERS AND ACCELERATORS

ACCELERATE DIGITAL MATURITY Your digital evolution. Faster.

To thrive in digital commerce, B2B firms must leverage every competitive advantage across customer experience, technology, people and more. Begin charting your path forward with commercetools. We’re here to support you at every stage of your digital journey. 

For digital newcomers

Is your business starting to digitize commerce for the first time? Composable commerce provides all the tools you need to accelerate your digital transformation, outperforming companies burdened by legacy solutions.

For B2B companies on legacy platforms

Does your eCommerce currently rely on legacy platforms that are difficult and costly to maintain? Replatform for the last time and take advantage of the flexibility, agility and scalability of composable commerce.

Recognized as a Leader in Composable Commerce by Gartner®, IDC and Paradigm B2B

“An excellent fit if you're looking for a cloud-agnostic, fully composable, modular headless experiential commerce product that can integrate with virtually anything and support both B2B and B2C from the same product instance.”

IDC MarketScape: Worldwide B2B Digital Commerce 2023-2024