A Eurail Pass is an all-in-one train ticket giving customers flexible access to most trains across Europe. Unlike traditional train tickets, with Eurail travellers can go wherever they want, whenever they want. A Eurail Pass can only be used by non-European citizens or residents.
As an online pure player, Eurail interfaces with their consumers exclusively via their webshop(s) as well as e-mail and social media. This posed several challenges for the commerce transformation project. First, the websites had to be easy to navigate and user friendly for consumers while being easy for developers to use. Second, because several rail and ferry companies partner with Eurail, B2B interfaces were a high priority. But the biggest challenge was that the new CMS (Content Management System) had to be implemented during active operations with no site down-time.
Eurail opted for a hybrid approach to content and commerce; selecting the commercetools platform on the backend and Adobe Experience Manager (AEM) for content management on the front end. Because commercetools has an API-first architecture, it provides all the eCommerce capability Eurail requires while supporting their digital business strategy.
On the Screen