About Mission Linen:

Mission Linen Supply is a family-owned, privately-held company and a leading provider of products and services to hospitality, medical and industrial businesses. With more than 80 years of industry knowledge and experienced workforce, Mission Linen Supply is widely recognized for it’s customer service and environmentally friendly goods and services.

https://www.missionlinen.com/

Challenge:

Mission Linen Supply needed to expand their business, modernize their eCommerce and adapt to rapidly changing market conditions by quickly adding new products and launching new business models. COVID-19 also made it necessary to accelerate the development of their D2C and B2C commerce channels.

Solution:

In a matter of weeks – in the midst of the global pandemic – Mission Linen Supply added two new business models and hundreds of new products to their existing commercetools implementation.

They were able to launch a B2C eCommerce site in only six weeks. They added new products such as PPE safety apparel, masks, hygiene products and more, to their existing digital platform’s product catalog and launched a B2C online shop in December 2020.

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“We were able to launch two sites within a year with commercetools – a full B2B site and a full B2C site. If we didn’t already have commercetools in place [before COVID] and were trying to scramble, it would have been really, really tough.”

Dave Pattison, CIO and Vice President Information Technology, Mission Linen Supply

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