About REWE:
The REWE Group is a purchasing cooperative based in Cologne. In order to meet current and future requirements and to bundle all strategic online activities, the spin-off company REWE digital has over 350 employees engaged in the digitization of the entire group.
Challenge:
The longer-term strategy of the company involves dig-itizing existing core competencies and thus increasing its competitive advantage. That is why REWE is currently focusing its efforts especially on the online food retail sector.
Solution:
REWE has chosen the commercetools platform, which comes with a lightweight integrated PIM. This PIM has been adapted to suit the relevant individual business processes by creating flexible microservices.