About REWE:

The REWE Group is a purchasing cooperative based in Cologne. In order to meet current and future requirements and to bundle all strategic online activities, the spin-off company REWE digital has over 350 employees engaged in the digitization of the entire group.

https://shop.rewe.de/

Challenge:

The longer-term strategy of the company involves dig-itizing existing core competencies and thus increasing its competitive advantage. That is why REWE is currently focusing its efforts especially on the online food retail sector.

Solution:

REWE has chosen the commercetools platform, which comes with a lightweight integrated PIM. This PIM has been adapted to suit the relevant individual business processes by creating flexible microservices.

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