About:

Scandinavian MAN is an international bi-annual magazine with the core mission to promote Scandinavian fashion and lifestyle brands. In order to do so the brand runs a digital platform, several pop-up stores and hosts various events at fashion weeks. Scandinavian MAN has now enlarged its reach and potential by an online shop.

Challenge:

Scandinavian MAN wants to make an impact in men’s fashion, but how to inspire customers with fashion content and products while bringing value to Nordic brands and being part of the ecosystem? Facing this typical challenge, Scandinavian MAN started creating a platform uniting digital and traditional worlds of global fashion enthusiasts and Nordic brands.

Solution:

Partnering with Tieto and commercetools, Scandinavian MAN launched an inspiring digital platform in a record time of 20 weeks. This international marketplace enables the products of Scandinavian brands to be showcased and purchased while users browse the fashion content. For Scandinavian MAN’s marketplace, this means products are integrated directly from the webshops of the different brands. A further advantage: there are no stock costs.

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