THE YES wanted to build a commerce solution that would deliver the fastest, lowest-friction purchasing experience possible, allowing shoppers to search for, find and purchase their orders quickly and seamlessly. It also needed to support their complex “drop ship” operational model.
commercetools powers THE YES’s checkout, fulfillment workflows and entire customer purchasing experiences (cart, orders and returns). THE YEES also uses a few off-the-shelf commerce solutions, including Stripe, Avalara, Easypot and Iterable.
“We [thought if we] challenged ourselves to leverage the technology of the native app environment, [we] could build a much slicker experience for the user. We also know that mobile is growing. It’s about 50% of total purchases now in fashion and growing faster, so while we know that web will be important to add, we really felt like mobile and iOS were the places to start.”