The Digital Commerce AI Company
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Salesforce
How commercetools wins against Salesforce
The main difference between Salesforce and commercetools is clear: Flexibility that translates into growth.
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Why choose commercetools over Salesforce?
commercetools is the vendor of choice for enterprises scaling growth across multiple brands, regions and channels — agentic commerce included.
Increase revenue
Scale revenue across brands, regions, channels and emerging AI commerce platforms like ChatGPT, Gemini and Copilot.
Adapt quickly to change
Stay agile with a modular, API-first architecture that evolves with your business — without lengthy replatforming cycles.
Reduce TCO and improve productivity
Avoid heavy licensing, forced upgrades and complex integrations, so teams can focus on innovation, not maintenance.
SIDE-BY-SIDE COMPARISON
commercetools vs. Salesforce: In detail
A side-by-side look at the capabilities, flexibility and scalability of commercetools and Salesforce.
Flexibility & adaptability
API-first, modular architecture
Suite-sized customization
Scalability
Scales easily as commerce needs grow across markets, brands and channels
Designed to scale consistently across global operations
Native B2B capabilities
Native enterprise B2B capabilities
Requires additional configuration
Unified commerce
Unified platform for brands, regions & models
Multiple products across channels
AI & agentic commerce
AI-ready foundation across systems
Deep native AI across CRM and commerce
TCO
Usage-based pricing aligned to modular architecture
Higher bundled licensing and expansion costs
Implementation
Modular setup allowing for fast, iterative deployments
Faster initial setup, but more monolithic constraints
WHY COMMERCETOOLS
Forward-thinking businesses that made the switch
Real results from companies building faster, scaling smarter and expanding across channels and markets.
Fashion
APG & Co. has been a curator of Australia's greatest fashion brands for over 50 years.
Resources
Explore further — and take the right decision with confidence
Analyst reports, implementation guides, customer stories and deep dives — all the resources needed for teams evaluating modern commerce.