“In order to be successful long term in the technology sector, retailers must consistently aim their e-commerce at the customer and focus on their own strengths. We’ve accomplished this balancing act with a B2B shop that is open to different product brands.”
Dipl-Ing. Andreas Viehweger, CEO HENKA Tools + Machine Tools
Complex catalogs – easy solutions
Highly sophisticated, varied product catalogs, individual search screens as well as sorting and filtering logic are an essential part of a B2B business. To move all this complexity online, datasets from different (and in some cases aging) systems must be merged and connected via interfaces. Quite often, this extends beyond the scope of conventional solutions. The remedy is a modular solution – the building block principle.
A challenge in the B2B environment is the uniqueness of the customer relationships and thus of the processes: Different customer groups buy according to different negotiated contract terms. The best commerce platform enables a smooth, unique and simple process.
Diverse customer relationships require complex process sequences that must be handled strategically during a software migration. A variety of interfaces and data formats inside and outside the company must be considered and updated. The way to success: A phased migration to a modular architecture that can be expanded and scaled at any time.