B2B buyers spend less time with a sales rep and more time online researching products and services.  The channel is changing, so B2B companies are looking at how their eCommerce architecture can help them deliver better digital experiences to their unique set of buyers.  

“In order to be successful long term in the technology sector, retailers must consistently aim their e-commerce at the customer and focus on their own strengths. We’ve accomplished this balancing act with a B2B shop that is open to different product brands.”
Dipl-Ing. Andreas Viehweger, CEO HENKA Tools + Machine Tools

Complex catalogs – easy solutions

Highly sophisticated, varied product catalogs, individual search screens as well as sorting and filtering logic are an essential part of a B2B business. To move all this complexity online, datasets from different (and in some cases aging) systems must be merged and connected via interfaces. Quite often, this extends beyond the scope of conventional solutions. The remedy is a modular solution – the building block principle.

Heterogeneous customers – individual workflows

A challenge in the B2B environment is the uniqueness of the customer relationships and thus of the processes: Different customer groups buy according to different negotiated contract terms. The best commerce platform enables a smooth, unique and simple process.

Modernizing One Step At a Time

Diverse customer relationships require complex process sequences that must be handled strategically during a software migration. The way to success: A phased migration to a flexible, scalable architecture.

Many businesses are leveraging a headless platform and methodology. This allows a  phased approach to platform migration so organizations can move away from their legacy platform one step at a time .