Manufacturing companies usually rely on their distributor network. Many are still in the early stages of D2C. Ecommerce according to the D2C principle is much more than just an additional method of selling products. Direct selling increases brand awareness, is an additional growth driver, can increase sales, and also transforms customer experiences.
It enables manufacturing companies to gain in-depth knowledge about their end customers based on data. This gives them the opportunity to create targeted group-specific content, create credibility and build trust. But this is exactly where the challenges lie.
It is essential to take all goals and success metrics into account, both strategically and technically. This whitepaper, published together with our partner adesso, will show you how to accomplish this: https://ok.commercetools.com/direct-to-consumer-ecommerce