Digital commerce in B2B can be far more complex and volatile than in B2C. This requires digital ecosystems that adapt flexibly to new requirements. Read how it works in our case studies.

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Handling complex product catalogs

Bringing together data on one commerce platform for thousands of products from different sources is a major challenge for B2B retailers. To automate product data processing and consolidation, the latest technologies must be combined in a flexible system architecture that is able to adapt and grow with new requirements.

commercetools’ headless platform enables the best commerce microservices available to be combined as needed. On the buyer’s side, this includes smart online shop functionality such as AI-driven product search and filtering, recommendation and pricing engines, personalized content, individual order workflows, payment functions, and application programming interface (API) to buyer systems.

b2b commerce solution
omnichannel commerce solutions for b2b

Enabling omnichannel commerce

As B2B transactions are increasingly automated between machines (M2M), creating superior buying experiences includes proper handling of buyer procurement systems. Besides integrating services, retailers must also be able to connect to third-party systems such as buyer’s Enterprise Resource Planning (ERP).

commercetools’ headless architecture is designed to seamlessly integrate a wide range of commercial services and systems. Today this includes channels such as B2B marketplaces and social sales platforms. New touch points like smart devices, the Internet of Things or virtual reality applications will follow in the near future.

Find out more about the technology requirements in B2B and how successful retailers tackle them in our free whitepaper.

The need for flexibility

Markets and customer requirements in B2B are constantly evolving. Digital commerce systems that used to work for years without being adapted or extended are now reaching their limits. The benefits of the commercetools platform come from it’s flexible API-first, microservices-based architecture that enables businesses to meet the new technology requirements and scale over time.

Existing functions can easily be replaced or new services added without having to change the entire system. This enables B2B retailers to flexibly respond to new challenges with the right measures at any time.

flexible commerce solutions for b2b
modern commerce solutions b2b

The platform that grows with your requirements

Modern commerce allows you to always stay up to date. While legacy systems make you dependent on providers’ schedules, the commercetools platform lets you decide when and how you want to expand your commerce ecosystem. commercetools provides continuous updates to keep the platform fully secure and functional at all times at no extra cost.

commercetools’ flexible API architecture lets you integrate the latest AI technologies, ready-to-use commerce services and third-party systems into your ecosystem fast and with minimum effort. This also applies to commerce services, that you develop yourself, or integrate into existing systems and databases in your company. You design your system!

How to get started with headless commerce

There are two ways to move from an inflexible legacy commerce system to a flexible, microservices architecture: [1] Press reset and start with a newly developed system, or [2] unbundle the existing system function by function and transfer it to a new service structure (“strangler pattern”).

The benefit of a headless commerce platform is that it allows seamless migration from legacy to modern software with little to no downtime. Since the front and back ends are decoupled, new functions and products can be added and new development deployed without buyers noticing.

We offer support together with our experienced partners in the analysis, planning and implementation of your future-proof commerce platform – so that you can start quickly and safely! Find out more about how to get started with headless commerce and how successful retailers have mastered migration to commercetools in our free whitepaper.

headless commerce for b2b

How our partners enable the B2B industry

Automate product data refinement

Poor product data quality harms sales success in B2B. Preparing product data for digital commerce costs vendors a great deal of time and resources. This especially affects vendors with large assortments and product data that must be merged from multiple sources, such as manufacturers and partners. Smart algorithms can help automate processes and sustainably improve data quality.

Our partner eCube has developed a tool that takes product data consolidation to the next level. Chioro provides you with the functionality you need to analyze your data in depth, transform it using custom algorithms and export automatically to all digital commerce channels. You can easily integrate Chioro into your commercetools ecosystem.

Find out how you can use Chioro quickly and easily to get more out of your product data.

Learn more about Chioro: https://www.ecube.de/chioro-en/

Manufacturing using ecommerce

D2C ecommerce for the manufacturing industry

Manufacturing companies usually rely on their distributor network. Many are still in the early stages of D2C. Ecommerce according to the D2C principle is much more than just an additional method of selling products. Direct selling increases brand awareness, is an additional growth driver, can increase sales, and also transforms customer experiences.

It enables manufacturing companies to gain in-depth knowledge about their end customers based on data. This gives them the opportunity to create targeted group-specific content, create credibility and build trust. But this is exactly where the challenges lie.

It is essential to take all goals and success metrics into account, both strategically and technically. This whitepaper, published together with our partner adesso, will show you how to accomplish this: https://ok.commercetools.com/direct-to-consumer-ecommerce

B2B Commerce: Laying a technological foundation for business success

B2B Commerce White Paper

In this whitepaper, we break down the critical requirements of B2B commerce and inform decision makers on how to lay the technological foundation for sustainable business success.

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The Forrester Wave™ B2B Commerce Suites

Forrester Wave B2B Commerce Suites commercetools

commercetools named a Strong Performer in the 2020 Forrester Wave(™) B2B Commerce Suites Wave, Q2 2020; entering the evaluation for the first time. Forrester gave commercetools the highest scores possible in promotions, platform architecture, product vision and roadmap, and delivery model criteria.

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