Serve every buyer, across every channel and business model, while digitizing and streamlining the complex workflows that drive B2B commerce.
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B2B commerce is inherently complex — customer-specific pricing, large catalogs and approval workflows — making it difficult to scale and operate efficiently. Unify your commerce operations and data into a single source of truth to streamline purchasing, simplify decision-making and automate processes with AI.
Complex B2B purchasing rarely follows a linear path. Break free from rigid, pre-defined flows and design buying experiences that adapt to your customers, processes and business requirements.
Complexity grows with scale. Handle massive catalogs, high transaction volumes, customer-specific pricing and real-time inventory calculations without sacrificing performance or agility.
Many B2B processes remain fragmented, manual and time-consuming. Our unified commerce platform automates quoting, approvals and purchasing flows to reduce friction and accelerate execution across the buyer journey.
From AI assistants to ERP integrations, our enterprise-level capabilities enable your business to scale across markets, channels and customer segments without adding operational complexity.
Model enterprise customer structures with business units, budget controls, buyer roles, permissions and multi-level approval workflows at any scale.
Manage thousands of customer-specific price lists, contract terms and negotiated discounts from a single platform. Deliver the right price to every buyer without manual maintenance.
Equip sales teams with real-time customer, inventory and product data while automating quote requests, order intake and routine purchasing workflows with AI.
Support multiple regions, business lines, products and customer segments from a unified backend while maintaining centralized operational control.
Integrate seamlessly with ERP, CRM, OMS, procurement and other systems of record to create a single source of commerce truth across your organization.
Help customers find the exact products they need across hundreds of thousands of SKUs using intelligent search, technical attributes, aliases and part numbers.
The B2B manufacturers, distributors and wholesalers scaling with commercetools.
A global mining and tunneling technology company in underground mining and tunneling projects digitized a catalog of 65,000 spare parts in only 4.5 months.
Mexico’s leading plumbing supply manufacturer created a B2C-like portal in 90 days that’s used by 80% of the customer base.
The digital-first subsidiary of W.W. Grainger scaled the sale of industrial supplies seamlessly with commercetools.
B2B commerce is entering a new era shaped by AI, autonomous systems and rapidly evolving buyer expectations. Sphere provides the foundation for manufacturers, distributors and wholesalers to orchestrate complex commerce across channels, regions and business models to deliver seamless, intelligent buying experiences at scale.
Analyst reports, implementation guides, customer stories and deep dives — all the resources needed for teams evaluating commerce solutions.
Accelerate your growth even further.
The B2B Intake Agent uses AI to turn unstructured order requests, such as emails and PDFs, into structured quotes and carts, eliminating manual data entry and accelerating the quote-to-order process.
Assisted Selling enables sales teams to actively guide complex B2B deals in real time, resolving configuration, pricing and approval challenges to accelerate conversion.
B2B commerce is complex because it involves negotiated pricing, multi-layered customer organizations, large and technical product catalogs, as well as non-linear buying processes with approvals and contracts. Unlike B2C, every customer may require a different pricing model, catalog and workflow, making flexibility, scalability and orchestration across systems essential.
The best B2B commerce platform is one that can handle complexity at scale, including customer-specific pricing, large catalogs, approval workflows and multi-channel selling, while still enabling the flexibility to deliver seamless buying experiences. Today’s B2B leaders choose unified commerce platforms that consolidate data, simplify operations and support AI-driven automation across the entire commerce lifecycle.
B2B buyers expect fast, intuitive and personalized purchasing experiences. Key needs include accurate contract pricing, real-time product availability, self-service ordering, flexible purchasing flows and seamless reordering across channels. Increasingly, they also expect B2C-like usability, even in highly complex procurement environments.
B2B eCommerce improves efficiency, scalability and customer experience. It reduces manual ordering processes, enables self-service purchasing, supports complex pricing and catalogs and increases sales productivity. For businesses, it also unlocks automation, better data visibility and the ability to scale across regions and customer segments.
A modern B2B commerce platform should support customer-specific pricing, complex account structures, large multi-region product catalogs and flexible purchasing workflows. It should also include real-time integrations with ERP and CRM systems, support hybrid selling and AI-driven automation and deliver high-performance search across large product assortments.
AI helps simplify and automate complex B2B processes such as order intake, quoting and product discovery. It enables faster processing of unstructured requests, supports sales teams in real time and improves buying experiences through personalization and intelligent workflows.
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