About Riedel:

The tradition of Riedel as a glassmaker is rich in legends and success stories. The history goes back more than 260 years. Today, the company supplies the world markets and at the same time still remains a traditional family business.



RIEDEL’s global expansion placed significant demands on communication, ordering methods and sales. The old commerce structure had to be rearchitected with a view to the future – it was time to build a new platform that could fulfill multiple requirements.


With the implementation of the commercetools platform and its library of individual microservices, three previously separate sites – the B2C webshop, the B2B shop for catering establishments and the brand’s website – now function as a single unit on a global scale. Implemented as a best-of-breed or so-called “headless commerce” approach the platform can be efficiently managed on a global level.

Download Case Study