Outstanding experiences that lead to customer loyalty
Global leading brands and retailers know that exceeding customers' ever-evolving expectations to drive revenue, growth and retention requires a powerful commerce engine under the hood.
Gain the competitive edge with a flexible, agile commerce solution that empowers your teams to keep a pulse on customer needs, evolve shopping experiences and expand to new markets faster than ever before.JOIN THE COMPOSABLE COMMERCE REVOLUTION
Keep your brand top-of-mind
Introduce new touchpoints and channels, and orchestrate unique experiences tailored to every customer segment.
Win global audiences
Easily expand to new markets as you can manage multiple brands, languages and currencies from one commerce solution.
Scale as your business grows
Eliminate slowdowns and site crashes for good with a robust tech stack that automatically scales as your business grows.
When we decided to implement a one-size-fits-all solution years ago, we compromised by creating a standardized approach. However, we soon learned that SPORT 24 needed to offer unique customer experiences to be successful in the long run. The legacy tech wasn’t right to achieve our goals, so we switched to composable commerce. With the flexibility of composable, we have the foundation to tap into our customer needs, no matter if they’re omnichannel, AI or anything else that may pop up in the future.
HEAD OF ECOMMERCE DEVELOPMENT, SPORT 24
Composable proved that companies with unique requirements like Vision Healthcare can get the best mix of best-of-breed components and in-house capabilities that create the omnichannel experiences our customers look for. The flexibility is amazing and so is the scalability we get with cloud-native architecture. With best-of-breed and cloud-native combined, we can focus on the customer experience instead of the nitty-gritty of IT infrastructure. In other words, we can revolutionize consumer healthcare, innovate faster and focus on growth!
DIRECTOR OF INFORMATION TECHNOLOGY, VISION HEALTHCARE
We’ve built one payment method and one checkout and we’re now using it across multiple channels. What that means is, that [composable commerce] actually reduces the cost of ownership, but the bigger win is the experience. We can launch a new promotion or something new on the website and now these in-store experiences get them automatically. We can turn them on and off, but it instantly delivers that satisfaction to the customer.
CIO, RIVER ISLAND
Start your composable journey with solutions trusted by leading B2C brands
Start creating the experiences your customers can’t live without.
Implement omnichannel with ease — and meet your customers where they are
Seize the undeniable advantages of omnichannel commerce. With a composable solution, you can design fluid and personalized shopping journeys, boosting loyalty and ROI.
Let your brand take the lead on the global stage
Augment your customer base and tackle opportunities in booming markets with a platform that lets your business localize commerce with minimum effort.
Deliver hyper-personalized experiences with AI and more
Create an atmosphere where users feel like they are being addressed on a one-on-one basis, rather than as part of a generic audience. With a hyper-personalization strategy, you can leverage browsing history, search queries, location, demographics and even real-time behaviors.
B2C commerce FAQs
What are the benefits of composable commerce for B2C companies selling online?
There are three main benefits B2C companies of any size or industry can unlock with composable commerce:
Infinite scale: Run multiple brands, expand to new markets, bring in new channels and more. You can increase your online demand without running into capacity issues. With a composable approach, you can grow without limits or compromise.
Unlimited flexibility and agility: Change components with ease, so your business is always on top of changing customer expectations with functionality that fits your needs.
Lower cost: When you’re able to select components that meet your requirements, you can achieve higher cost efficiency, eliminate tech debt and wave goodbye to experience upgrades.
How can a composable approach enable omnichannel experiences?
Thanks to its flexible architecture, composable commerce makes omnichannel commerce a breeze: Instead of getting stuck with one-size-fits-all systems that aren't designed for adding new channels easily, brands can easily experiment with the flexible, open and technology-agnostic composable technology that perfectly suits their omnichannel vision.
What’s phygital and why does it matter?
Blending the best of both worlds, phygital is an innovative approach that seamlessly merges the physical and digital realms to create an unforgettable shopping experience. From virtual try-ons to cashier-free checkouts, phygital technology is reshaping the omnichannel landscape in retail and delighting customers in ways never imagined before. Composable commerce is the best fit for companies experimenting with phygital.