Complex product catalog management
Handle highly complex product assortments, including bundles, variants, digital and physical goods, without duplicating data across channels. Maintain consistency and control across every experience.
Modern retail growth starts here — unified, AI-first commerce that enables exceptional shopping experiences at scale.

Accelerate revenue growth, reduce complexity and improve efficiency with an AI-first, unified platform for modern commerce.
Unify commerce across all channels to create consistent, high-converting shopping experiences.
Simplify operations, eliminate costly workarounds and adapt faster to new markets, channels and customer expectations.
Empower teams to build, test and evolve shopping experiences continuously. Bring new propositions to market faster and scale them globally.
Connect to AI channels without rebuilding your commerce infrastructure for each one.
Google’s Universal Cart is live in the US, letting shoppers add products to a cart directly from AI-powered discovery.
Start with cart transfer, so customers can complete their purchases on your site. Add native checkout and build momentum towards checkout in Google.
Google determines merchant access to both cart transfer and native checkout. commercetools helps you get ready for these opportunities.
Bring your products and commerce capabilities into ChatGPT, helping shoppers discover relevant products directly from an AI conversation.
Prepare to connect with emerging AI-powered shopping experiences as Meta expands commerce capabilities.
New AI shopping experiences and standards are emerging all the time. We help you get ready for emerging AI experiences as they rise.

Enable faster expansion, smarter monetization and resilient performance across all channels and markets with an AI-first foundation built for scale.
Handle highly complex product assortments, including bundles, variants, digital and physical goods, without duplicating data across channels. Maintain consistency and control across every experience.

Manage dynamic pricing and targeted promotions with ease to increase conversions and maximize revenue. Adapt offers in real time based on customer behavior, market conditions and business goals.

Deliver consistently fast, reliable shopping experiences even under extreme load. Support large catalogs, complex variants and seasonal traffic spikes without performance degradation.

Go live in new markets, regions or sales channels faster and with less effort. Reduce duplication of work and operational overhead while managing everything through a single commerce backend.

Launch and orchestrate agent-driven commerce experiences quickly using your existing platform. Enable new AI-powered shopping interactions without rebuilding core commerce infrastructure.

Proven growth across global retail leaders.
Commerce is entering a new era shaped by AI, autonomy and continuously evolving customer expectations. Our platform, Sphere, provides the foundation that enables brands and merchants to orchestrate seamless shopping experiences across channels, regions, brands and emerging AI-driven interactions.

All the resources needed for teams evaluating retail commerce solutions.
Accelerate your growth even further.
Launch AI shopping on your existing tech stack with the plug-and-play launchpad for agentic commerce.
Unify online and in-store commerce without the limits of traditional POS systems.
commercetools B2C Commerce is a modern commerce solution that helps enterprises deliver exceptional shopping experiences while driving growth, efficiency and scale across all channels.
It enables faster expansion, improved conversions and operational efficiency by unifying commerce capabilities across markets, brands and customer touchpoints.
Yes. commercetools is designed for large-scale, multi-region businesses that need to manage complex commerce operations while maintaining consistent customer experiences worldwide, including Sephora, Nespresso, Woolworths and Kraft Heinz.
AI is embedded to help optimize experiences, improve decision-making and support emerging agent-driven commerce interactions across the customer journey.
commercetools is built for flexibility and continuous evolution, powered by a modular, headless platform that allows businesses to adapt quickly, scale globally and innovate without being constrained by rigid legacy systems.
Book 30 minutes with a B2B commerce specialist and explore how to handle complex pricing, catalogs and buyer needs on one platform.