No stress, just success: The holiday season made simple.
Ditch downtime and all-nighters. With commercetools, top brands stay online, perform at scale and give developers their weekends back.
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Is your eCommerce system ready for the holiday season?
Millions of shoppers expect fast, seamless and personalized experiences during Black Friday and Cyber Monday. Yet legacy systems often buckle under traffic surges. The result: Crashes, downtime — and lost sales at a critical time of the year.
Don’t let system limitations cost you revenue. Prepare your commerce platform to scale, perform and delight customers during peak demand.
Built for scale. Designed for peace of mind.
commercetools provides an enterprise commerce platform designed for peak performance, even on your biggest days.
100%
9.2B
4,500
When the pressure’s on, these brands trust commercetools.
Leading enterprises tapping into the scalable, always-on platform to monetize every big sales moment.
Let your tech teams build the future — not fight fires.
The enterprise-grade commerce platform that’s on your side every step of the way.
Deliver 100% uptime through BFCM, preventing lost sales and abandoned carts. With our API-first flexibility, you can adapt quickly whenever changes are needed.
Our cloud-native infrastructure pre-scales before the holiday rush, absorbing massive traffic spikes seamlessly so you’re always prepared.
AI-first architecture designed to power innovative experiences that convert all prospective buyers — human or agentic — into loyal customers.
Our expert teams monitor commercetools infrastructure 24/7 and can make immediate structural changes to address any challenge in real time.
Unlike platforms with strict rate limits, our intelligent load shedding ensures your most critical transactions are always processed at speed.
Automated load tests continuously validate stability and performance, keeping your storefront reliable during high-traffic events and everyday operations.
Even if our peak is extremely high for a minute or less, knowing that commercetools can handle it gives me good peace of mind. At that peak, you don't want to provide a bad experience for your customers.
VP Customer Applications, EXPRESS
We had a website that was available 100% of the time and met the needs of our customers.
Chief Information Officer, L.L.Bean
With these changes [cloud-native commerce], we are ready for a holiday season that everyone — even those of us in IT — gets to enjoy. We’re positioned to continuously focus on new, better ways to serve our guests.
IT Architect, Ulta Beauty
Beyond BFCM: Stay ready for EVERY sales event.
Frequently asked questions
Can commercetools handle cross-channel promotions during Black Friday and Cyber Monday?
Yes — commercetools is designed to support omnichannel, enterprise-scale promotions during any sales peak events, including Black Friday and Cyber Monday.
As a unified commerce platform, commercetools centralizes pricing, discount rules and promotional logic across all sales channels — whether it’s your web store, mobile app, marketplaces or physical retail locations. This ensures that offers are consistent, coherent and orchestrated across channels, helping deliver seamless omnichannel customer experiences.
How does commercetools help enterprises manage inventory during high-demand shopping events?
Yes, commercetools offers robust inventory management solutions tailored for high-demand events like Black Friday and Cyber Monday.
As a unified commerce platform, commercetools provides real-time inventory visibility across all sales channels, including online stores, marketplaces and physical locations. This centralized approach ensures accurate stock levels are available at every touchpoint, reducing the risk of stockouts and enhancing the customer experience.
The platform supports dynamic inventory allocation and replenishment rules, enabling enterprises to automatically adjust stock levels in response to real-time demand. This flexibility ensures that popular items are prioritized and restocked promptly, maintaining product availability during peak periods.
Moreover, commercetools’ composable architecture enables seamless integration with existing systems, providing a scalable solution that can handle the increased traffic and transactions typical of high-demand shopping events.
How can enterprises boost customer loyalty and engagement during peak sales periods?
commercetools offers a comprehensive suite of tools to help enterprises enhance customer loyalty and engagement during high-demand events, such as Black Friday and Cyber Monday.
By unifying customer data and interactions across all channels, commercetools enables businesses to deliver personalized experiences that resonate with individual preferences. This holistic view enables the creation of tailored loyalty programs, personalized rewards and targeted marketing campaigns that drive repeat purchases and foster lasting customer relationships.
Key strategies for enhancing loyalty and engagement include:
- Personalized rewards and offers: Leverage customer data to offer personalized discounts, early access to sales or exclusive products, making customers feel valued and appreciated.
- Abandoned cart recovery: Implement automated reminders and incentives to encourage customers to complete their purchases, reducing cart abandonment rates.
- Targeted post-purchase campaigns: Engage customers after their purchase with tailored recommendations, loyalty points or exclusive offers to encourage repeat business, also during the BFCM season.
- Gamified loyalty programs: Incorporate elements of gamification, such as point systems, badges or challenges, to make the shopping experience more engaging and rewarding.
- Seamless omnichannel experience: Ensure that loyalty points, rewards and personalized offers are consistent and accessible across all touchpoints, including online, mobile and in-store.
- Real-time personalization: Utilize AI and machine learning to deliver real-time personalized recommendations and offers based on customer behavior and preferences.
By implementing these strategies, enterprises can create a cohesive and engaging shopping experience that not only drives sales during peak periods but also builds lasting customer loyalty.