Press Release

commercetools reports strong Q1 2026 growth, surpassing the $100B GMV run-rate mark

Kemba Neptune
Kemba Neptune
Senior Director of Corporate Communications, commercetools

Key Q1 2026 highlights

  • Growth was driven by both expansion and new enterprise adoption, with same-store sales increasing 27% year over year and more than $7B in GMV added from new enterprise customers in Q1
  • commercetools customers generated over 600 million orders annually, reflecting 41% year-over-year growth
  • Rapid expansion of AI-driven commerce capabilities, including the launch of AgenticLift, enabling enterprises to activate new AI-powered discovery and transaction channels without replatforming

‍

BOSTON, April 22, 2026 — commercetools, the leading digital commerce platform for global enterprises, today reported strong Q1 2026 growth driven by continued demand from companies focused on increasing revenue, improving conversion, and scaling digital commerce across markets and channels.

‍

‍

That momentum is reflected in growing adoption among many of the world’s largest enterprises, including Ulta Beauty, Alcon Inc., and Woolworths Group. Across North America, Europe, and Asia-Pacific, commercetools supports operations in 36 countries, representing over one billion customer records managed across its platform.

Businesses are using commercetools to improve conversion, expand into new markets, and scale high-performing commerce experiences with greater efficiency and control. In Q1, that performance was driven by both expansion within existing customers and continued enterprise adoption:

  • Same-store sales increased 27% year over year, signaling strong expansion among existing enterprise customers and continued improvements in conversion and revenue performance
  • More than $7B in GMV from new enterprise customers, reflecting sustained demand from large-scale businesses modernizing their commerce infrastructure
  • Over 600 million orders processed annually, underscoring the platform’s ability to operate at global scale across markets and business models

Businesses are seeing consistent improvements in conversion, order value, and performance during peak demand periods. For example, Moonpig — the UK's largest online greeting card company — handled its peak UK Mother's Day 2026 trading period with scale and performance, processing 1.7 million orders and €29.57 million in GMV.

‍

"

Commerce is becoming more dynamic, which means enterprises need a commerce platform that can keep pace with constant change. Across our customers, we're seeing strong growth driven by new business models, global expansion, and rising expectations for speed and performance. That same foundation is becoming even more important as commerce shifts toward more automated, AI-driven interactions, where systems need to respond in real time and support entirely new ways of buying.

Doug McNary

CEO, commercetools

‍

In Q1 2026, commercetools introduced new capabilities that move agentic commerce from concept into real-world application for global enterprises.  

  • AI innovation and activation: AgenticLift, introduced in January, enables enterprises to participate in AI-driven shopping experiences without replatforming. Through commercetools AI Hub, businesses can connect existing systems to emerging discovery and transaction channels, allowing them to capture demand as it shifts toward agent- and assistant-led environments.
  • Faster path to AI-ready data: Smart Data Modeler helps teams structure and operationalize product data for AI-driven use cases, reducing the time required to support new commerce experiences.
  • Ecosystem and partner momentum: commercetools strengthened its global commercial and partner leadership with the appointments of John Lentine as Chief Revenue Officer and Paul Applegate as Vice President of Partners & Alliances, supporting continued enterprise adoption and partner-led growth.

This shift is already underway. According to McKinsey, AI agents could mediate between $3 - 5 trillion in global consumer commerce by 2030, reshaping how products are discovered, evaluated, and purchased. commercetools customers, including JD Sports, are already investing in agentic capabilities through offerings such as Agentic Jumpstart, using the platform to increase conversion and capture demand as shopping moves into AI-driven channels.

‍

"

From monolith to composable, and now to agent-driven interactions, commerce has gone through multiple inflection points. What's different this time is where decisions are made. As agents become a primary interface for discovery and purchase, businesses need to be present, transactable, and in control within those environments. That's the shift commercetools is building for.

Dirk Hoerig

Founder and Chief Innovation Officer, commercetools

‍

To learn more, visit commercetools.com.

‍

About commercetools

For global enterprises, commercetools provides the leading AI-first digital commerce platform, delivering unmatched revenue growth and performance. Our modular, scalable technology is the foundation for innovation — from agentic commerce to conversational experiences — giving businesses the flexibility to respond to changing business needs fast and with confidence. 

By removing the constraints of legacy systems, commercetools enables enterprises to realize new opportunities faster, meet the evolving demands of their customers, and expand across offline and online channels, regions, brands and business models without compromise.

Media Contact: comms@commercetools.com

Kemba Neptune
Kemba Neptune
Senior Director of Corporate Communications, commercetools

In the last decade, Kemba has upleveled the communications blueprint of a broad portfolio of organizations, primarily early stage to late stage startups – ranging from fintech to consumer, B2B to artificial intelligence – to big tech enterprises, as well as those in health, beauty, and higher education industries.

Latest Press Releases