Scale your business — not your catalog complexity
Built for enterprise B2B and B2C organizations, the commercetools Product Catalog helps you manage complex product data across brands, regions, channels and business models. Launch into new markets faster and support all types of products without replatforming.
Your product catalog is complex. Managing it doesn’t have to be.
As your business scales, product data complexity grows. New brands, regions and channels add operational overhead, while legacy platforms and homegrown solutions slow every change.
The commercetools Product Catalog Module helps brands, retailers and B2B enterprises modernize incrementally with a flexible, standalone catalog that manages products, pricing and assortments in one place, without the risks or costs of a full replatform.
Expand into new brands, markets and channels without rebuilding your commerce stack. Modernize your catalog at your own pace while keeping storefronts and checkout running.
th for every channel
Manage products, pricing and assortments from one catalog instead of many. Eliminate duplicate work and deliver consistent experiences across every brand and region.
Whether you're expanding into new regions or launching new products, gain the capabilities to move faster. Manage products through a business-friendly interface, localize experiences, deliver personalized pricing and built-in search and expose structured product data through live APIs.
The commerce-native product catalog
Unlike traditional catalog or PIM solutions, the Product Catalog module enables product data to flow directly into every commerce experience without additional integration layers or the need to replatform.
Model any product catalog
Manage even the most complex product assortments — from variants and bundles to digital and physical products — using a flexible data model built for enterprise commerce. Reuse product data across brands, channels and markets without duplication, while maintaining consistency at scale.
Built-in search and pricing
Deliver fast, relevant product discovery with built-in full-text, fuzzy, faceted and range search. Define pricing by currency, country, customer group and channel — all within the catalog, without relying on separate search or pricing solutions.
Localized products for every market
Manage localized product names, descriptions, images and attributes from a single catalog. Tailor assortments, pricing and availability by brand, region or sales channel while keeping product data centrally managed.
AI-assisted product data modeling
Accelerate implementation with AI-powered recommendations for product types and attributes based on your existing data. Build structured, typed product data that's ready for AI-powered discovery, agentic commerce and emerging shopping channels like ChatGPT, Gemini and Copilot.
Built for business users
Give merchandising teams full control through an intuitive business interface. Manage products, categories and pricing, perform bulk imports and exports, track every change with audit logs and extend workflows with custom applications—all without depending on developers for day-to-day catalog management.
ARK Bokhandel
ARK Bokhandel leveraged advanced promotional tools and seamless checkout.
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Case Studies
Enterprises that modernized their product catalog with commercetools
Proven growth across global commerce leaders.
Rich product data, ready for AI discovery
Bang & Olufsen
The premium electronics brand manages highly detailed product attributes in a structured catalog, making product specifications machine-readable for AI shopping agents and custom digital experiences.
Hyper-tailored content specific to 950+ locations
Darden
The restaurant group manages complex menu hierarchies, nutrition and allergy information, and location-specific assortments across 10 brands and more than 950 locations from a single product catalog.
Structured product data for agentic shopping
The Finish Line
The athletic retailer powers AI-driven shopping experiences across channels with structured, commerce-ready product data managed from a single source of truth.
Explore further — and take the right decision with confidence
All the resources needed for teams evaluating modular commerce solutions.
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Explore additional products
Accelerate your growth even further.
B2C Commerce
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B2B Commerce
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Frequently asked questions
commercetools Product Catalog is a standalone, API-first commerce module that provides structured product data management on top of your existing tech stack.
No. The Product Catalog is a standalone module you can run alongside your existing stack. It exposes a live API that any checkout system — including the commercetools Cart, Orders & Checkout module — can consume directly.
Yes. Attributes are typed, the API is live, and MCP connectivity is available to make product data machine-consumable for AI shopping channels by design.
Yes. Merchant Center, commercetools’ business tooling, is included and provides a business-user UI for managing products, categories, prices, assortments, and bulk imports and exports.