Run every business model — from B2C and B2B to complex B2B2C supply chains — in one unified platform that streamlines operations and maximizes revenue.
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Enterprises no longer have to run separate platforms to sell direct, wholesale and through partners. Power all revenue streams from a single source of truth, with every product, price and customer interaction seamlessly connected.
Native B2B depth with consumer-grade expertise
Quoting, approvals and account hierarchies come standard, with the same freedom to design the buying experience that D2C teams expect.
Indirect B2X models without complexity
From multi-tier dealer networks to B2B2C ecosystems, manage multiple sales models across corporate accounts, intermediaries and consumers within one platform.
AI-native by design, not by retrofit
commercetools prepares businesses for AI-driven purchasing and engagement with AI integrations and agent-ready technology, boosting productivity and future growth.
Deliver seamless customer experiences and streamline operations with a unified platform at enterprise-grade scale and performance.
Model complex account hierarchies with Business Units and define granular, role-based permissions for purchasing and approvals. Organize customers into groups and personalize pricing, promotions and experiences across all your business models.
Manage complex product data with enterprise-grade catalog management and flexible data models, and ensure consistent, localized experiences across channels. Ready for agentic commerce, so your products appear wherever modern buying begins.
Set prices with complete flexibility to support all business models. Enable dynamic, tiered and volume-based pricing with full control over tax categories, sales rules and custom agreements for business and consumer buyers
Configure personalized offers, regional bundles, discounts and campaigns from a single interface. Dynamically tailor promotions for individual buyers, channels and buying contexts — whether human or AI.
Empower sales teams and customers with robust purchasing capabilities, from recurring orders and automated quoting to seamless checkout. Easily integrate with payment service providers for efficient transactions.
Connect your ERP, CPQ, CMS, OMS, and other systems for real-time data interoperability. Leverage our platform to drive rapid, AI-driven innovation across your commerce ecosystem.
Scaling smarter, one business model at a time.
The manufacturer of hand tools hammered out its B2B, B2C and D2C models on one unified platform in under 5 months.
The camera lens manufacturer launched D2C eCommerce in 2 months, retaining control of core product data while allowing 27 distributors to manage their own storefronts and promotions.
The leading global food and beverage company leverages commercetools for D2C and B2B models across diverse markets.
Commerce is entering a new era shaped by AI, autonomous systems and rapidly evolving buyer expectations. Sphere provides the foundation for enterprises to orchestrate complex commerce across channels, regions and business models to deliver seamless, intelligent buying experiences at scale.
All the resources needed for teams evaluating commerce solutions.
Accelerate your growth even further.
Deliver unified, AI-powered shopping experiences across every channel — from digital to physical, human to agent.
Deliver unified, AI-powered shopping experiences across every channel, from digital to physical, human to agent.
A unified commerce platform brings all business models, sales channels and customer touchpoints together on a single system, with shared product data, pricing and customer information. Instead of managing B2C, B2B and B2B2C separately across disparate tools, enterprises operate from one source of truth, eliminating data silos and sync issues.
Yes. Modern commerce platforms are built to handle the distinct requirements of each model — consumer-grade checkout experiences, B2B features like quoting and approvals and multi-tier B2B2C hierarchies spanning corporate accounts, intermediaries and consumers — all within a single system rather than separate stacks.
Disparate platforms create data silos, inconsistent product and pricing information and duplicated integration work. This slows down operations, complicates customer experiences and makes it harder to scale into new markets or business models without added complexity and cost.
By centralizing product, pricing and customer data, enterprises can launch new business models, markets or storefronts faster, without rebuilding core infrastructure each time. This flexibility lets businesses adapt to changing buyer expectations and expand revenue streams with less operational overhead.
AI-native platforms are designed to support both human and agent-driven buying from the outset, powering personalized pricing, promotions and product discovery across every business model. This positions enterprises to take advantage of AI-driven purchasing as it becomes more central to commerce.
Join 600+ enterprises already running on commercetools.
