B2B COMMERCE BUILT FOR INDUSTRIAL MANUFACTURERS

Your products are complex. Your commerce platform should handle it.

Sell spare parts, empower dealers and distributors, and simplify repeat ordering with B2B commerce built for complex catalogs, customer-specific pricing and multi-step approvals.

Request a personalized demo
30 minutes with a commerce specialist. Bring your
use case and see how it works for your business.
BIC
JSW One
Normet
Tamron
Tekton
Viewrail
Trusted by global enterprises
TURN COMPLEXITY INTO COMMERCE THAT FITS YOUR BUSINESS

Built for extensive product data, customer-specific pricing and multi-stakeholder approvals

A webshop alone is not enough. Industrial manufacturers need a flexible commerce foundation that orchestrates workflows across products, systems and channels, today and as your business changes.

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Complex products and catalogs

Model millions of product permutations, Bills of Materials (BOMs) and spare parts with flexible, scalable catalog structures.

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Contract pricing and approvals

Deliver customer-specific pricing, RFQs and approval chains through dynamic pricing and workflow orchestration.

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Connected systems and channels

Unify ERP, CRM and commerce systems to deliver consistent pricing, accurate inventory and seamless experiences across channels.

SOLUTION OVERVIEW
CONCRETE OPPORTUNITIES

Where industrial manufacturers grow digital revenue

Modernize B2B commerce operations without sacrificing flexibility, scalability or speed.

Grow aftermarket and spare parts sales

Digitize replenishment purchasing with searchable catalogs and self-service recurring orders. Make it easy to identify, configure and reorder spare parts across large and complex product inventories.

Spare parts & aftermarket

Enable dealer & distributor self-service

Launch dealer and distributor portals with account-specific assortments, pricing and ordering. Give distributors and partners their own buying portal and ordering workflow. Enable self-service ordering, account-specific assortments and a tailored experience for every dealer network.

Dealers & distributors

Simplify complex B2B purchasing 

Handle contract pricing, quotes and multi-step approvals in one buying flow. Streamline complex buying journeys with customer-specific pricing, multi-step approvals and account-based purchasing workflows. Make it easier for buyers to place orders, manage repeat purchases and navigate complex procurement processes.

Simplified B2B purchasing

Prepare commerce operations for AI-assisted workflows

Turn emails, PDFs and spreadsheets into structured quotes and carts with AI-assisted order intake. Offer configurable products, digital quoting and self-service repeat ordering, and prepare for AI-assisted order intake, quoting and automated purchasing.

AI-assisted workflows
Contact

Request a personalized demo for your manufacturing business

See how commercetools fits your manufacturing business.

  • B2B commerce & digital growth:
    Explore spare parts sales, dealer portals and self-service ordering to unlock new revenue.
  • AI & automation:
    Discover opportunities to streamline order intake, quoting and purchasing.
  • Your next steps:
    Identify relevant use cases and opportunities for your business.

Get free personalized demo

“The biggest challenge was not the shop, but connecting the many systems already in use at ifm. commercetools not only made this possible, but also smooth and painless, enabling us to fully accommodate our requirements for business processes and customization.”

Marc Wefelnberg, Director Web Development, ifm
WHY COMMERCETOOLS 

B2B manufacturers that modernized with commercetools saw results like these

We’ve helped hundreds of large-scale industrial manufacturers modernize their commerce platforms with a practical, low-risk approach. The results: Lower operating costs, improved purchasing experiences and higher revenue.

Resources

Explore further — and take the right decision with confidence

Analyst reports, implementation guides, customer stories and deep dives — all the resources needed for teams evaluating agentic commerce solutions.

Frequently asked questions

What are the key eCommerce requirements of industrial manufacturing companies?

Digital commerce in industrial manufacturing environments typically includes configurable products, contract-based pricing, multi-step approvals and large-scale catalogs that must be managed through flexible systems.

Can commercetools integrate with ERP and manufacturing systems?

Yes. commercetools is a modular, API-first platform, so you can integrate with ERP, PIM, CRM and OMS systems.

Does commercetools support dealer and distributor portals?

Yes. Manufacturers can create tailored experiences for distributors, dealers and partners using a single unified platform.

Can commercetools handle large spare parts catalogs?

Yes. commercetools supports large catalogs, serial-number lookup and self-service spare parts ordering experiences. Our customer Normet, an underground mining technology supplier, is a prime example. 

Is commercetools ready for AI-driven commerce workflows?

Yes. commercetools is a modern commerce platform that supports AI-assisted configuration, automated quoting and agent-driven experiences. For example, commercetools provides the B2B Intake Agent, transforming unstructured order inputs like emails, PDFs and spreadsheets into structured quotes or carts. 

INDUSTRIES

Modern commerce for
B2B enterprises that move fast

From manufacturing and automotive to healthcare and retail,
commercetools supports the business models that legacy platforms struggle to handle.

Get in touch

The Digital Commerce AI Company

Join 500+ enterprises already running on commercetools — and find out how fast you can get there.