COMMERCETOOLS FOR INDUSTRIALS AND MANUFACTURING

Built for manufacturers with complex commerce requirements

Profit from spare parts sales, dealer and distributor enablement, and automated replenishment purchasing with the only platform that tackles the inherent complexity of industrial manufacturing.

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BIC
Coflex
JSW One
Normet
Tamron
Tekton
Viewrail
TURN COMPLEXITY INTO COMMERCE THAT FITS YOUR BUSINESS

Designed to handle extensive product data, customer-specific and multi-stakeholder approvals

A webshop alone is not enough. Industrials and manufacturers need a flexible commerce foundation that can orchestrate complex workflows across products, systems and channels, both today and into the future.

Support for complex products and catalogs

Millions of product permutations, Bills of Materials (BOMs) and spare parts are supported through flexible and scalable catalog modeling structures.

Contract pricing and approvals

Customer-specific pricing, RFQs and approval chains are enabled through dynamic pricing and workflow orchestration.

Seamless integration of systems and channels

Unify ERP, CRM and commerce systems to deliver consistent pricing, accurate inventory and seamless experiences across channels.

SOLUTION OVERVIEW

Opportunities for industrials and manufacturers

Modernize B2B commerce operations without sacrificing flexibility, scalability or speed.

Contract-specific entitlements: Pricing, products and discounts

Deliver customer-specific pricing, automated quotes and negotiated terms in real time. Support complex contract structures across accounts, regions and customer hierarchies with full flexibility and control.

Dealer & partner enablement

Empower distributors and partners with personalized buying portals and ordering workflows. Enable self-service ordering, account-specific assortments and tailored experiences for each dealer or partner network.

Spare parts eCommerce

Digitize replenishment purchasing with searchable catalogs and self-service recurring orders. Make it easy to identify, configure and reorder spare parts across large and complex product inventories.

Commerce orchestration & unification

Manage B2B, dealer and spare parts sales from a unified commerce platform. Connect ERP, CRM and commerce processes to automate approvals, RFQs and operational decisions across your business.

Enable self-service and AI-ready commerce

Deliver configurable products, digital quoting and self-service repeat ordering while preparing for AI-assisted workflows and automated purchasing.

WHY COMMERCETOOLS 

Industrial manufacturers grow faster with commercetools

commercetools helps manufacturers orchestrate commerce experiences across every buyer, channel and system.

65,000
digitized spare parts SKUs

Scaling spare parts eCommerce

Normet digitized a catalog of 65,000+ spare parts SKUs for easy self-service replenishment in only 4.5 months.

80%
customer adoption
90 days
rollout

Distributor and dealer portals at speed

Coflex modernized its B2B eCommerce experience in just 90 days, with 80% customer adoption and 89% sales adoption.

4 months
to migrate the B2B site

Unified commerce for B2B and D2C models

Tekton migrated both B2B and D2C models to commercetools with only five in-house developers.

Resources

Explore further — and take the right decision with confidence

Analyst reports, implementation guides, customer stories and deep dives — all the resources needed for teams evaluating agentic commerce solutions.

Frequently asked questions

What are the key eCommerce requirements of industrial manufacturing companies?

Digital commerce in industrial manufacturing environments typically includes configurable products, contract-based pricing, multi-step approvals and large-scale catalogs that must be managed through flexible systems.

Can commercetools integrate with ERP and manufacturing systems?

Yes. commercetools is a modular, API-first platform, so you can integrate with ERP, PIM, CRM and OMS systems.

Does commercetools support dealer and distributor portals?

Yes. Manufacturers can create tailored experiences for distributors, dealers and partners using a single unified platform.

Can commercetools handle large spare parts catalogs?

Yes. commercetools supports large catalogs, serial-number lookup and self-service spare parts ordering experiences. Our customer Normet, an underground mining technology supplier, is a prime example. 

Is commercetools ready for AI-driven commerce workflows?

Yes. commercetools is a modern commerce platform that supports AI-assisted configuration, automated quoting and agent-driven experiences. For example, commercetools provides the B2B Intake Agent, transforming unstructured order inputs like emails, PDFs and spreadsheets into structured quotes or carts. 

INDUSTRIES

Modern commerce for
B2B enterprises that move fast

From manufacturing and automotive to healthcare and retail,
commercetools supports the business models that legacy platforms struggle to handle.

Get in touch

The modern commerce platform for industrial manufacturers

Join 600+ enterprises already running on commercetools — and find out how fast you can get there.