ABOUT COMMERCE MODERNIZATION 

Your last replatforming project starts here

Break free from legacy technology that slows growth and innovation. commercetools gives enterprises the flexibility to evolve continuously, helping them launch faster, scale confidently and adapt to whatever comes next.

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Stuck in a legacy platform? 

If your current commerce system struggles during peak demand, is expensive to maintain or limits innovation, it’s time to rethink your tech stack.

commercetools gives you a modern, modular foundation for building fast, scaling easily and adapting continuously — without disrupting operations.

Leave legacy limitations behind 

Legacy commerce platforms force businesses to choose between stability and innovation. commercetools delivers both with a modern architecture built for what’s next. 

Innovate faster

Launch new experiences and capabilities without waiting for major platform upgrades.

Scale without constraints

Handle growth, peak demand and global expansion with confidence.

Adapt continuously 

Evolve your commerce ecosystem as business needs change, without having to replatform again.

Enable AI commerce 

Power AI agents to discover products, build carts and complete transactions through APIs designed for autonomous commerce.

 Replatforming to commercetools doesn’t have to be complex

Move from legacy commerce platforms with a proven approach that minimizes disruption and accelerates outcomes.

Build with AI

Accelerate your time-to-market with AI tools that generate production-ready code using commercetools’ live APIs and best practices.

Smart Product Modeler

Design and iterate product data models faster with guided tooling that reduces complexity and improves consistency.

Modular by design

Not just migration speed, but long-term flexibility: Swap, extend and evolve services without replatforming again.

Phased migration

Migrate incrementally by domain to reduce risk, maintain uptime and validate each step in production conditions.

Scalable commerce for every business model

Explore how commercetools powers both B2C and B2B commerce with the flexibility to scale, adapt, and perform under peak demand.

B2C Commerce

commercetools provides brands and retailers with a scalable, high-performance platform that withstands traffic peaks seamlessly.  

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B2B Commerce

commercetools enables scalable B2B eCommerce with support for account hierarchies, contract pricing, approvals and self-service purchasing.

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WHY COMMERCETOOLS 

Deliver value in weeks, not months

See how leading brands are accelerating commerce transformation and delivering live solutions in as little as 6 weeks. 

Jaycar customer story thumbnail

Jaycar

The electronics retailer modernized its in-store commerce in just 6 weeks.

ARK Bokhandel

Norway’s leading bookstore chain created an MVP in only 2 months.

Coflex

The Mexican plumbing manufacturer created an MVP B2B portal in 90 days.

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Replatforming made easy

Get the guidance you need to plan and execute a successful migration — whether you’re moving from B2C, B2B or a homegrown platform.

Frequently asked questions

Learn more about digital transformation and maturity in B2B commerce. 

How can enterprises migrate from legacy platforms to commercetools?

Enterprises typically use either a phased approach (gradually replacing components to reduce risk, also known as the strangler pattern) or a big bang approach (full cutover at once). The right choice depends on system complexity, team readiness and migration scope.

What are the best practices for a smooth eCommerce migration?

Start small and iterate. Use AI-powered solutions and integrations, ensure strong data management, empower business teams with no-code tools and work with experienced partners to accelerate delivery.

What are the main steps in migration?

Migration typically follows a structured path: assess the current stack, define a roadmap, prepare and migrate data, extend functionality via APIs, integrate best-of-breed services, build the storefront, unify channels and continuously optimize post-launch.

What benefits do enterprises see after migrating to commercetools?

Companies typically achieve higher conversion rates, lower operating costs and faster growth. Beyond measurable business results, they gain a future-ready commerce foundation that accelerates innovation and reduces technical complexity.

Why migrate from homegrown platforms?

Homegrown systems often create technical debt and slow innovation. Migrating enables faster feature delivery, better scalability, lower costs and improved resilience during peak demand periods.

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The modern commerce platform for enterprise growth

Join 550+ enterprises already running on commercetools.