Turn AI into Impact: Powering Unified and Agentic Commerce for B2C Retailers
by commercetools, Stripe and AWS
About the webinar
Unified commerce is no longer just about connecting channels — it’s about preparing for the next evolution of shopping, where AI agents and human customers alike expect seamless, intelligent experiences across every touchpoint.
AI is now embedded across the full commerce lifecycle,fueling smarter discovery, real-time personalization, frictionless checkouts and optimized inventory. But how can B2C retailers fully activate AI within a unified architecture,while staying in control of brand and customer experience?
Join experts from commercetools, Stripe and AWS to explore how AI and agentic commerce are transforming unified commerce from a strategic vision into measurable outcomes.
Whether you're modernizing your stack or scaling globally, this session will show you how to build an intelligent, unified foundation ready for how people — and AI systems — shop next.
What you’ll learn
- The building blocks of unified commerce and where AI fits across discovery, purchase and post-purchase.
- How to prepare for agentic commerce, where autonomous systems browse, recommend and buy.
- Real-world examples of how B2C retailers are delivering seamless, AI-driven shopping experiences across channels.
- Where to apply AI — from checkout to inventory to marketing — for real business value today.
About the Speakers
With more than a decade of experience managing product across commerce vendors, Alistair leads the team delivering core commerce functionality at commercetools. He has worked with B2B and B2C companies across industry verticals understand their needs and help them on their journeys. Alistair has always had a strong focus on helping companies deliver great experiences for their customers, building better long-term relationships.
Danny Smith, Solutions Architect - Agentic Commerce at Stripe focuses on innovative payment solutions and the integration of advanced technologies for commerce platforms.
