by commercetools, Stripe and AWS
Unified commerce is no longer just about connecting channels — it’s about preparing for the next evolution of shopping, where AI agents and human customers alike expect seamless, intelligent experiences across every touchpoint.
AI is now embedded across the full commerce lifecycle,fueling smarter discovery, real-time personalization, frictionless checkouts and optimized inventory. But how can B2C retailers fully activate AI within a unified architecture,while staying in control of brand and customer experience?
Join experts from commercetools, Stripe and AWS to explore how AI and agentic commerce are transforming unified commerce from a strategic vision into measurable outcomes.
Whether you're modernizing your stack or scaling globally, this session will show you how to build an intelligent, unified foundation ready for how people — and AI systems — shop next.
