Top Supplier Retail Award for commercetools
Press Release

Top Supplier Retail Award for commercetools for “exceptional strategic value” for online retailers

commercetools author image Stephanie Wittmann
Stephanie Wittmann
Head of Communications & Content, commercetools

The EHI Retail Institute, which provides scientific knowledge on all relevant retail-related topics, has awarded the commercetools platform the “Top Supplier Retail Award 2021.” The EHI and the Lebensmittel Zeitung award the prize to service partners who are involved in the projects of award-winning companies. commercetools received the award in the “Best Connected Retail Solution” category as a technology partner of the Danish company Salling Group, which includes the European discount store Netto and the Danish hypermarket chain Bilka.

MUNICH, COLOGNE (Germany), March 8, 2021 – Salling Group is a trading company with a history that goes back over 100 years. The group combines supermarkets, web shops and self-service cafes, as well as its own brands, under one roof. Some notable examples of their businesses are Netto and Starbucks. This diversity demands a customizable and scalable system in the backend. According to the jury’s statement, commercetools has proven itself as a technology partner with an “outstanding solution with extraordinary strategic benefits for retail partners.

Top Supplier Retail Award for commercetools

With commercetools, Salling Group relies on a comprehensive omnichannel experience for its users. Thanks to the headless architecture of the platform, changes and adjustments can be made quickly and flexibly without affecting current web shop operations. The new solution, which was implemented in less than two months, saves 75 percent in maintenance costs and has, in the meantime, increased online sales by 20 percent through the “Click & Collect” function alone.

Awarded as part of the EHI Innovation Days

The reta awards will be granted for the 14th time in 2021. Three equal winners will be elected in a total of five categories. Salling Group and commercetools have made it into the winners in the “Best Connected Retail Solution” category. 

The fact that this award is given for a collaboration fits in with our corporate philosophy, because we see ourselves as a partner for the companies that choose our software. We work with them to create the best possible user experience for their customers.
Hauke Rahm

VP Customer Success, commercetools

The award will be presented during the EHI Innovation Days from March 15 to 18, 2021. The event for the “Communication of Technology Innovations in Online Retail” will take place as an online event due to current restrictions. For the opening day, the agenda is:

14.00: Welcome & hello
14.15–14.45: Best Customer Experience
14.45–15.15: Best In-Store Solution
15.15–15.45: Best Enterprise Solution
15.45–16.15: Best Connected Retail Solution (commercetools and Salling Group’s award category)
16.15–16.45: Best AI & Robotics Application
16.45–17.30: Digital networking via

Find a more detailed schedule of the events and register here

commercetools author image Stephanie Wittmann
Stephanie Wittmann
Head of Communications & Content, commercetools

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