2.-6. July 2025, Munich

BMW International Open

Join us or an exclusive event at the Golfclub München Eichenried

BMW International Open
Event: BMW International Open

BMW International Open

Join commercetools at the prestigious BMW International Open! 

Connect with commercetools leaders, customers, and partners while enjoying world-class golf in a luxurious setting. This unique opportunity provides a relaxed, premium environment to network with top minds in digital commerce, share valuable insights, and explore new business opportunities.

As our VIP guest, you'll experience gourmet hospitality, prime views of the tournament, and unmatched networking moments with industry pioneers. Don’t miss this chance to elevate your connections and enjoy the best of sport and innovation with commercetools.

Agenda

Agenda – July 3, 2025 | 10am – 10pm
10:00 AM – 11:00 AM
Keynote: Dirk Hoerig – Founder & CIO, commercetools
  • "AI as a Gamechanger in Digital Commerce – Opportunities, Challenges, and Real-World Use Cases"

11:00 AM – 11:45 AM

Retail Customer Insights

  • Real-world success stories and learnings from commercetools retail clients

  • How AI is transforming customer experience and business outcomes

12:00 PM – 18:00 PM

Golf Tournament

  • Enjoy the tournament live from the VIP area

  • Relax, connect, and experience world-class golf


19:00 PM

Evening Event

  • Exclusive evening event with a surprise guest in one of Munich’s most iconic lakeside venues - Seehaus im Englischen Garten 



Agenda - July 4, 2025 | 10am-6pm

10:00 AM – 18:00 PM

Golf Tournament

  • Enjoy the tournament live from the VIP area

  • Relax, connect, and experience world-class golf


20:00 PM

Dinner

  • Join us for an exclusive dinner on the terrace of Andaz Munich, featuring stunning city views and a refined culinary experience. Mingle with select golf professionals and fellow VIP guests in an intimate, relaxed setting.


You are welcome to join us for the full experience—or just for the parts that best fit your schedule. Whether you're interested in the morning session with exclusive AI insights from commercetools founder Dirk Hoerig, the live golf action at the BMW International Open, or the elegant dinner at Seehaus Munich in the evening, your participation is flexible.

Private transfer is available all day.

Simply let us know which parts you'd like to attend—we look forward to seeing you!

Get all the event details here.

Location

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