Recognized for Completeness of Vision and Ability to Execute.
BOSTON - November 3, 2025 - commercetools, the leading AI-first commerce platform for global enterprises, today announced it has again been positioned as a Leader in the Gartner Magic Quadrant for Digital Commerce. This is the sixth consecutive year the company has been recognized with this positioning.
commercetools provides many of the world’s leading enterprises, including Ulta Beauty, Frasers Group, Cepheid and BMW, with the composable foundation to innovate on their terms. As agentic commerce becomes more prevalent and customer expectations evolve, enterprises need the freedom to adapt quickly without constraints from their vendors. commercetools' market-leading platform empowers them to build outstanding shopping experiences with simplicity and scale, enabling brands to lead safely into the agentic era while delivering the faster checkout, better choices, and continuity customers expect across every channel.
In our opinion, being recognized as a Leader in the Gartner Magic Quadrant for the sixth consecutive year reinforces what our customers already know: composability is what gives enterprises the speed, scale, and reliability to move first. With agentic commerce emerging as the next frontier, enterprises need a platform built for rapid, secure innovation. Our investments in the AI Hub, Agent Gateway, and Cora give global brands the foundation to adopt agentic commerce faster, protect their brand and data, capture revenue and evolve confidently as this new era takes shape.
Founder, commercetools
This positioning comes amid significant momentum in agentic AI this year. In May 2025, commercetools launched the Commerce MCP and AI Hub, making backend services securely accessible to AI agents and enabling intelligent automation across existing infrastructure. The company then joined Stripe and OpenAI as a launch partner of the Agentic Commerce Protocol (ACP), establishing an open standard for agent-driven transactions. Most recently, commercetools previewed Cora, an AI-native shopping companion that maintains context and continuity across all channels and devices. Together, these innovations position commercetools as the enterprise platform for agentic commerce, giving brands the confidence to experiment today and the flexibility to adapt as standards evolve.
To learn more about the acknowledgement, please visit the commercetools Analyst Report Access Center to download a copy of the 2025 Gartner Magic Quadrant for Digital Commerce.
Gartner, Gartner®️ Magic Quadrant™️ for Digital Commerce, Sandy Shen, Aditya Vasudevan, 3 November 2025.
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For global enterprises, commercetools provides the leading AI-first commerce platform that unifies commerce across any touchpoint, delivering unmatched revenue growth and performance. Our composable, cloud-native technology is the foundation for future innovation — from agentic commerce to conversational experiences — giving businesses the flexibility to design tailored, scalable commerce across any channel, at any scale.
By removing the constraints of legacy systems, commercetools enables companies to innovate freely, personalize at scale, and launch new channels quickly to meet the evolving demands of their customers.