Generative AI is transforming how grocery products are found and purchased online, making traditional ecommerce marketing tactics increasingly irrelevant. A new webinar explores the risks and opportunities for retailers and brands.
Generative AI search, summaries, and recommendations are changing how consumers discover and evaluate products—making traditional ecommerce tactics far less effective.
With AI systems capable of completing tasks like grocery shopping on behalf of consumers, retailers and brands must prepare for a major shift in how purchase decisions are made.
To stay relevant, companies need to evolve their omnichannel and DTC approaches, understand changing consumer expectations, and embrace unified commerce supported by new AI-driven insights and tools.
