BMW International Open
Join us for an exclusive event at the Golfclub München Eichenried

Join commercetools at the prestigious BMW International Open!
Connect with commercetools leaders, customers, and partners while enjoying world-class golf in a luxurious setting. This unique opportunity provides a relaxed, premium environment to network with top minds in digital commerce, share valuable insights, and explore new business opportunities.
As our VIP guest, you'll experience gourmet hospitality, prime views of the tournament, and unmatched networking moments with industry pioneers. Don’t miss this chance to elevate your connections and enjoy the best of sport and innovation with commercetools.
Agenda
Agenda – July 2, 2026 | 10am – 10pm
10:00 AM – 11:45 AM
Keynote: Dirk Hoerig – Founder & CIO, commercetools
"The future of Agentic Commerce: Practical Use Cases, Industry Best Practices, and Interactive Examples"
12:00 PM – 18:00 PM
Golf Tournament
Enjoy the tournament live from the VIP area Relax, connect, and experience world-class golf
19:00 PM
Evening Event
Exclusive evening event with a surprise guest - more details will follow
Agenda - July 3, 2026 | 10am-6pm
10:00 AM – 18:00 PM
Golf Turnament
Enjoy the tournament live from the VIP area Relax, connect, and experience world-class golf
20:00 PM
Dinner
Join us for an exclusive dinner in Munich. Mingle with select golf professionals and fellow VIP guests in an intimate, relaxed setting.
You are welcome to join us for the full experience—or just for the parts that best fit your schedule. Whether you're interested in the morning session with exclusive AI insights from commercetools founder Dirk Hoerig, the live golf action at the BMW International Open, or the elegant dinner in the evening, your participation is flexible.
Private transfer is available all day. Simply let us know which parts you'd like to attend—we look forward to seeing you!
Get all the event details here.https://www.gc-eichenried.de/bmw-international-open/
