BMW International Open
Join us for an exclusive event at the Golfclub München Eichenried
Join commercetools at the prestigious BMW International Open!
Connect with commercetools leaders, customers, and partners while enjoying world-class golf in a luxurious setting. This unique opportunity provides a relaxed, premium environment to network with top minds in digital commerce, share valuable insights, and explore new business opportunities.
As our VIP guest, you'll experience gourmet hospitality, prime views of the tournament, and unmatched networking moments with industry pioneers. Don’t miss this chance to elevate your connections and enjoy the best of sport and innovation with commercetools.
Agenda
Agenda – July 2, 2026 | 10am – 10pm
10:00 AM – 11:45 AM
Keynote: Dirk Hoerig – Founder & CIO, commercetools
"The future of Agentic Commerce: Practical Use Cases, Industry Best Practices, and Interactive Examples"
Join Dirk Hoerig for an inspiring session on the future of Agentic Commerce — where AI agents don’t just assist shoppers, but actively understand intent, personalize experiences, and execute transactions autonomously.
This workshop centers on two primary themes:
● E-Commerce for Builders: Create outstanding and go-live ready ecommerce pages in hours, not months. We will show how companies can create enterprise ready storefronts with the help of AI. Leveraging the commercetools headless platform and latest AI tools, our team will show you live, how you can build, launch and manage your store.
● Agentic Commerce Best Practices for Brands and Retailers: Within the next few years, up to 30% of ecommerce will be generated through AI agents. But what does that mean for your business. How do you need to prepare your data and your systems to get ready for the different flavors of agentic commerce.
Dirk’s presentation on AI will be held as part of BMW International Open (BIO). You are welcome to join us specifically for the workshop or attend the entire event.
12:00 PM – 18:00 PM
Golf Tournament
Enjoy the tournament live from the VIP area Relax, connect, and experience world-class golf
19:00 PM
Evening Event
Exclusive evening event with a surprise guest - more details will follow
Agenda - July 3, 2026 | 10am-6pm
10:00 AM – 18:00 PM
Golf Tournament
Enjoy the tournament live from the VIP area Relax, connect, and experience world-class golf
You are welcome to join us for the full experience—or just for the parts that best fit your schedule. Whether you're interested in the morning session with exclusive AI insights from commercetools founder Dirk Hoerig, the live golf action at the BMW International Open, or the elegant dinner in the evening, your participation is flexible.
Private transfer is available all day. Simply let us know which parts you'd like to attend—we look forward to seeing you!
Get all the event details here.