Target by customer group, cart total, category or channel. Control exactly how discounts apply. Ship a campaign in an afternoon.
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Campaigns move at market speed, but promotions often move at the speed of your development team. Let merchandisers create, target and launch campaigns themselves without waiting on developers or deployment cycles.
Included in B2C Commerce, B2B Commerce and B2X Commerce products.
A predicate language can be targeted by customer group, cart total, line item custom fields, category, channel or store, evaluated live on every cart update. Gold-tier customers with a cart over $150 is a rule a business user creates using our UI, instead of filing yet another ticket for the IT team.
Multiple discounts can apply to a single cart, each with a sort order and a stacking mode. A 30% storewide sale can be configured not to combine with a loyalty code, but only after manually testing every possible promotion combination.
When multiple discounts can apply to a single line item, the platform determines the outcome based on the rules merchandisers have set.
Cart discounts and product discounts run on a predicate language covering customer group, cart total, line item custom fields, category, channel and store. Each is evaluated live as the cart changes, with no engineering involvement or deployment.
Discount interaction becomes a setting, not a risk. Each cart discount has a sort order and a stacking mode that either stops or continues evaluation, so combinations that would erode margin are blocked by the platform rather than caught in review.
When several discounts apply to a single line item, the platform consistently and predictably determines the outcome, so the cart total is never a surprise to the buyer or finance.
Affiliate and influencer programs launch without a build. Unique single-use discount codes are generated in bulk through the discount code generator, replacing a custom code-generation service.
Discounts work on top of negotiated terms. Account and company-specific codes, customer-group pricing, quantity-tier cart discounts and discount groups all layer over quoted and negotiated prices.
Campaign setup stops being the bottleneck between a marketing decision and revenue. A merchandiser describes the promotion in plain language or uploads the brief as a PDF, and the Promotions Agent produces draft cart discounts, product discounts, codes and predicates in the Merchant Center for review and approval. The work that used to mean translating a brief into predicate syntax becomes a review step.
No. This module has no campaign calendar, loyalty points engine or journey builder. Our promotions engine creates and applies discounts, working alongside the marketing platform that owns campaign orchestration.
No. Pricing sets the base price. Promotions change what is charged on top of it.
No. Promotions are created, targeted and retired directly in the commercetools’ business user tooling, the Merchant Center.
Tiered pricing is a different base price per quantity band, set on the price itself. A quantity-tier cart discount is a rule applied on top of whatever price is already there. If the volume rate is a contractual price, use tiered pricing. If it’s a time-bound offer, use the discount.
When a merchandiser describes the promotion in plain language, the agent produces draft discounts, codes and predicates for review and approval.
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