commercetools and BloomReach Showcase Starter Store for Retailers and Brands at Shoptalk

Integrated digital experience plus eCommerce solution will help retailers and brands shave 6-8 months off implementations

MUNICH (Germany) / LAS VEGAS (USA), March 4, 2019 – commercetools, a global leader in next-generation commerce software, and Bloomreach, the digital experience platform company have released an integrated version of their commerce and digital experience platforms. The Bloomreach and commercetools Starter Store, targeted at upper mid-size retailers and brands, will be demonstrated at Shoptalk being held this year in Las Vegas March 3-5.

Both Bloomreach and commercetools were recently named a ‘Visionary’ in their respective Gartner Magic Quadrant* and both are built utilizing a modern, API-based architecture. This flexible design enables retailers and brands to create highly customized digital ecosystems in which to sell and merchandise their products. The Starter Store – which can be implemented by internal IT organizations, digital agencies or system integrators – shaves six to eight months off a typical content and commerce platform migration. The combined solution has already been implemented for brands in fashion and optical retailing.

The commercetools commerce platform is an enterprise-class, cloud-based solution built exclusively on APIs providing optimum speed, agility and flexibility so retailers and brands can enable commerce on any channel. The BloomReach digital experience platform (DXP) is an API-oriented set of enterprise technologies including content management (CMS) and AI-powered site search and merchandising tools that provide brands with a consistent, secure and personalized digital experience across all digital touchpoints. Available now directly for retailers and through a global network of partners, the Starter Store is a modern best-of-breed commerce approach brands can leverage to engage with their customers in dynamic new ways, while driving increased omnichannel revenue.

Commercetools and BloomReach will showcase The Starter Store at Shoptalk, March 3-5 at the Venetian Exhibit Hall in Las Vegas at the following locations:

• BloomReach Booth 3610
• commercetools Booth 4618

Learn more about the upcoming events in commercetools Events Overview.

* Source: Gartner, Inc. “Magic Quadrant for Digital Experience Platforms,” by Irina Guseva, Gene Phifer, Mike Lowndes and Gavin Tay, 11 February 2019 / Gartner, Inc. “Magic Quadrant for Digital Commerce,” by Penny Gillespie, Jason Daigler, et al., 5 June 2018