commercetools Appoints Katy Hiller as Chief Marketing Officer

• Katy Hiller joins commercetools as Chief Marketing Officer, to accelerate the company in its next stage of growth.
• Hiller brings more than 20 years of B2B technology marketing experience, most recently serving as CMO at Unily and previously as CMO at Sonatype.
• The appointment comes as commercetools expands its AI-powered commerce portfolio across autonomous and agentic commerce to help enterprises better adapt to how AI is changing the way consumers shop and businesses operate.

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LONDON — October 6, 2026 — commercetools, the digital commerce AI company, today announced the appointment of Katy Hiller as Chief Marketing Officer (CMO), strengthening its executive leadership team as the company enters its next phase of global growth.

Hiller brings more than 20 years of B2B technology marketing experience spanning growth, go-to-market strategies and building high-performance marketing organizations. She joins commercetools from Unily, where as CMO she led the global function to establish the company as the pioneer in AI employee experience, breaking into new markets, achieving market-leading analyst recognition and driving commercial growth.  

Previously, Hiller spent seven years at software supply chain company Sonatype, progressing through its marketing leadership to become CMO. During her tenure, she contributed to Sonatype’s significant revenue growth achieving triple digits during her seven years. 

At commercetools, Hiller will lead the company's global marketing strategy, with responsibility for brand, communications, product and field marketing, and demand generation. Her appointment comes as AI reshapes how consumers discover and buy products and how enterprises operate their commerce businesses. commercetools is helping enterprises navigate that shift by modernizing existing commerce operations while preparing for increasingly agentic and autonomous buying journeys.

In 2026, commercetools introduced its vision for autonomous commerce, where AI systems can make and execute commerce decisions in real time within business-defined rules and boundaries, and unveiled Sphere as its enterprise platform for autonomous commerce. The company has since expanded the ways enterprises can participate in AI-powered commerce through AI Hub and AgenticLift, while giving businesses the flexibility to modernize their commerce infrastructure at their own pace.

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About commercetools

commercetools, the global digital commerce AI company, helps enterprises transform commerce for the AI era. Built API-native from the start and AI-first by design, our technology enables agentic shopping experiences, automates commerce operations and gives businesses the agility to modernize faster, innovate continuously and operate more intelligently.

More than 500 global brands, retailers and enterprise companies rely on commercetools to power their digital commerce. Together, they process more than $100 billion in annualized GMV, over 700 million orders and more than one billion customer records on our platform.

Media Contact: comms@commercetools.com