commercetools Announces Appointment of Andrew Burton as New CEO
MUNICH, GERMANY, July 10, 2024 - commercetools, a global commerce company and the market leader in composable commerce, today announced the appointment of Andrew Burton as Chief Executive Officer (CEO), effective July 8, 2024. Burton succeeds Dirk Hoerig, founder of commercetools, who will remain on the Board and transition to the role of Chief Innovation Officer (CIO). In his new position, Hoerig will grow key customer and partner relationships, drive product innovation and advance the company’s thought leadership.

Burton is a seasoned senior business executive with over 25 years of experience building innovative businesses and leading world-class teams to deliver exceptional customer value. With a proven track record in sales and marketing, product and engineering, and operations, Burton has successfully led teams through rapid growth in both public and private markets. He joins commercetools from Rapid7 (NASDAQ: RPD), where he served as president and COO, growing the company from ~$150M ARR to over $800m in ARR. Previously, Burton served as the CEO of Logentries, which was acquired by Rapid7.
Burton’s appointment follows several recent major company milestones. In 2024, commercetools was named a Leader in the IDC MarketScape report, launched a HIPAA-compliant and HDS-certified solution, and introduced commercetools Foundry, a solution that enables brands and retailers to launch their e-commerce operations significantly faster and more cost-effectively. The company also recently shared significant 2023 fiscal year results, including +65% ARR growth in the Americas region and a Gross Merchandise Value (GMV) increase of +45% YoY to over $30 billion in 2023.
Burton, commercetools’ third major hire in the last 18 months, alongside the company’s recently hired chief people and finance officers, will lead the company into its next era of growth, while continuing to invest in innovation and development.
About commercetools
commercetools, a global commerce company, is the market leader in composable commerce. We enable companies to flexibly customize, tailor and scale shopping experiences across markets. Our composable commerce platform equips some of the world’s most influential businesses with tools to remain agile, future-proof digital offerings, reduce technical risks and costs, and build outstanding experiences that drive revenue growth.
With headquarters in Munich (Germany) and Durham (US) and employees spread across five continents, commercetools has led a global renaissance in digital commerce by combining cloud-native, technology-agnostic, independent components into a unique system that addresses personalized business needs. We empower brands – including Audi, Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group – to stay ahead of changes in the market and consumer preferences by powering distinctive, dynamic user experiences.
To learn more, visit commercetools Press Releases.
