Press Release Scandinavian consumer electronics brand AIAIAI chooses commercetools to support international growth

commercetools author image Stephanie Wittmann
Stephanie Wittmann
June 2020

Customisable headphones manufacturer uses commercetools to scale its business and support its omnichannel strategy.

Copenhagen (Denmark), June 10, 2020 – commercetools, a global leader in next-generation commerce software, today announced a partnership with AIAIAI, the electro-acoustics brand and Danish maker of high-end audio equipment and consumer electronics. AIAIAI chose commercetools to revamp its commerce system and build a stronger foundation for continued, international growth. 

AIAIAI chooses commercetools to support international growth

Since its launch in 2006, AIAIAI has grown significantly and now operates in over 40 countries across Europe, North America, and Asia. It needed a commerce solution that could cope with high volumes of traffic at a global scale.

AIAIAI found commercetools to be the ideal commerce solution because its use of microservices delivers high flexibility and scalability. The headless, API-based, agile architecture of the commercetools platform enables AIAIAI to leverage core commerce functionality, and expand into as many international markets as it wishes, while maintaining full control of the storefront. In addition, flexible extensions can be added to commercetools at any time to easily test and rollout new features.

As a result of partnering with commercetools, AIAIAI has improved its operational efficiencies, increased revenue, and upgraded its storefront without any disruption to its back offices systems because of the headless capabilities of the platform.

We wanted the flexibility to present our brand exactly how we see it. By leveraging the cloud commerce platform from commercetools, we can focus on our core business and servicing our customers. Since the beginning we have also been convinced by the support and expertise of the commercetools team.
Rune Berendtsen


Without the right commerce architecture, scaling up can be a big challenge for brands. With commercetools, AIAIAI has the freedom and flexibility to expand and adapt its business, meet increasing demand for its unique products and welcome new customers across the world as it grows.
Dirk Hoerig

CEO and Co-Founder, commercetools


AIAIAI is an audio design company founded in 2006, dedicated to developing premium audio products. AIAIAI boasts a world-renowned network of professional music makers, industrial designers, and audio technicians as part of its unique and highly collaborative development process. Driven by a sustainable design philosophy, and informed by a heritage of Scandinavian design, AIAIAI creates products far beyond trend-driven aesthetics, extending the longevity of every product, creating less waste for the planet. For more information, visit the website.

commercetools author image Stephanie Wittmann
Stephanie Wittmann
June 2020

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