Lessons from Chemist Warehouse on Building for Peak Performance

About the eBook

Black Friday 2024 exposed the limits of Chemist Warehouse's 15-year-old ecommerce platform when its website went down during one of the year's biggest trading days.

Rather than apply another short-term fix, the retailer rebuilt its commerce foundation with commercetools and digital commerce agency Convert Digital.

The results? Black Friday revenue increased by 19% in 2025, orders grew by 27%, and the platform handled 1 billion requests and up to 130 peak orders per minute.

Download this practical guide to discover four lessons from Chemist Warehouse and a peak-readiness playbook to help your business build the scalability, resilience and agility needed to capture demand when it matters most.

What’s inside:

• Build digital around your entire retail ecosystem
  Discover how Chemist Warehouse connects digital experiences with more than 500 physical stores.
• Remove friction from the path to purchase
  Learn why checkout, delivery rules, customer verification and fulfilment options matter during peak demand.
• Design omnichannel commerce from the start
  Explore how real-time inventory visibility connects online demand with physical fulfilment, including Click & Collect.
• Empower teams to respond faster
  Understand how greater commercial autonomy helps teams manage content, promotions and customer experiences without lengthy technology cycles.
• Prepare for the next retail peak
  Use a practical framework to plan, connect, stress-test, monitor and adapt your commerce operation.