Gartner® Thought Leadership: Insights for the Future of Commerce
commercetools is proud to offer exclusive insights into the latest Gartner reports on digital commerce. As a leader in composable commerce solutions, we understand the value of the expert insights Gartner provides in shaping the future of our industry.
Expertise that empowers your business
Gartner reports provide insights, tools and tailored advice to help business leaders make better, more strategic decisions, drive performance and achieve mission-critical organizational goals.
Key Gartner Insights on Composable Commerce
Gartner research consistently highlights the importance of composable commerce in driving business innovation and agility:
Revenue Growth
By 2025, organizations offering a unified commerce experience by frictionlessly moving customers through journeys will see at least a 20% uplift in total revenue.
— 2023 Gartner Critical Capabilities for Digital Commerce, August 2023
Innovation Speed
A 60% improvement in the speed of digital innovation by 2026, relative to 2022, for organizations that have established mechanisms to reuse digital commerce modules.
— Increase Organizational Composability by Reusing Composable Commerce Technologies, Gartner Report, April 2023
Flexibility and Scalability
“Composable commerce enables solution changes to be made, deployment to production environments, and achieve scaling more flexibly, whereas a monolithic platform includes many tightly coupled components that are not changed in every release.”
— Gartner Hype Cycle for Digital Commerce 2023, July 2023