Buyable by AI: How Retailers Can Stay Visible, Valuable & Transaction-Ready in the Agentic Era

About the webinar

Practical insights for AI-ready shopping for retailers

AI agents are beginning to research, compare and even purchase products on behalf of consumers, creating a new frontier where being buyable by AI matters more than visibility alone.

The takeaway for 2026? Retailers need product data, pricing and checkout flows that are accurate, real-time and agent-ready.

Watch this webinar led by Google Cloud and commercetools to explore how AI-driven buying is already reshaping commerce, what’s coming next in search and conversational interfaces and how your brand can remain discoverable, trusted and transaction-ready.

More than trends: Get the actionable insights you need to make your brand AI-ready in 2026.

What you’ll learn:

• What it truly means to be “buyable by AI” and why it’s becoming a critical competitive advantage.
• Where AI-driven discovery, recommendations and transactions are already happening today.
• The AI Buyability Readiness Model for 2026, and how to benchmark your organization.
• What AI agents need from retailers — from structured data to real-time action pathways.
• Practical steps to prepare your data, APIs and governance for agent-led commerce.

In partnership with

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