Webinar Buyable by AI: How Retailers Can Stay Visible, Valuable & Transaction-Ready in the Agentic Era
February 25, 2026 - 5 PM CET | 11 AM ET

Buyable by AI: How Retailers Can Stay Visible, Valuable & Transaction-Ready in the Agentic Era

About the webinar

Practical insights for AI-ready shopping for retailers

AI agents are beginning to research, compare and even purchase products on behalf of consumers, creating a new frontier where being buyable by AI matters more than visibility alone.

The takeaway for 2026? Retailers need product data, pricing and checkout flows that are accurate, real-time and agent-ready.

Join Google Cloud and commercetools for a live webinar exploring how AI-driven buying is already reshaping commerce, what’s next across search and conversational interfaces and how brands can stay discoverable, trusted and transaction-ready. 

More than trends: Get the actionable insights you need to make your brand AI-ready in 2026.

What you’ll learn:

  • What it truly means to be “buyable by AI” and why it’s becoming a critical competitive advantage.
  • Where AI-driven discovery, recommendations and transactions are already happening today.
  • The AI Buyability Readiness Model for 2026, and how to benchmark your organization.
  • What AI agents need from retailers — from structured data to real-time action pathways.
  • Practical steps to prepare your data, APIs and governance for agent-led commerce.

In partnership with

Google Cloud

Register

Headshot of Kapil Dabi, America’s Market Lead, Retail and Consumer, Google
Kapil Dabi
America’s Market Lead, Retail and Consumer, Google

Gus Iwanaga
Gus Iwanaga
VP Product - Commerce, commercetools