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B2B Digital Commerce: 8 Predictions for 2026
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About the webinar
Unpacking what’s next in B2B digital commerce
2026 is already reshaping the B2B landscape. Agentic AI is transforming how decisions get made. D2C models are accelerating. Assisted selling is redefining digital relationships.
The question isn’t what’s changing — it’s how fast you’ll adapt.
In this on-demand webinar, our experts break down the eight most important B2B commerce predictions for 2026 — and what they mean for your growth strategy, customer experience, and competitive edge.
Watch now to discover:
- How agentic AI is already reshaping B2B purchasing behavior.
- Why AI-powered payments orchestration is becoming a competitive advantage.
- The evolution of assisted selling and how to operationalize it.
- What zero-click commerce means for B2B buyer loyalty and retention.
- Practical insights to prepare your organization for the accelerating AI wave.
About the speakers
Julia Rabkin
Senior B2B Product Expert, commercetools
With over a decade of experience across product and marketing teams in the tech world, Julia specializes in creating innovative, customer-first strategies and driving cross-functional growth and go-to-market initiatives.
Anastasia Drougka
Product Team Lead, commercetools
Anastasia Drougka is a Staff Product Manager at commercetools. She has 10 years of experience in eCommerce and has worked with a number of different industries across the globe as an eCommerce specialist.
Nils Medina
Staff Product Manager B2B, commercetools
Nils is a Senior Product Manager at commercetools. After 10+ years of building digital products in companies of all sizes, he now drives the development of commercetools B2B offering.
Onur Büyüktezgel
Team Lead Website & SEO, commercetools
Aron Birenbaum
Head of Product, commercetools
Aron has worked in software development for more than 20 years and in SaaS solutions for the past decade. He is responsible for the internal commercetools observability platform, which is a key driver of our operational excellence and service availability.
Esra Erciyas
Senior Product Manager - Checkout, commercetools
Senior Product Manager specializing in checkout and payments. She leads initiatives to create seamless and reliable commerce experiences, improving journeys for both merchants and consumers. Passionate about innovation and user-centered design, Esra strives to make commerce more efficient, intuitive, and accessible for everyone.
Sid Chakravanshi
Implementation Success Manager, commercetools