B2B Digital Commerce: 8 Predictions for 2026 webinar teaser image
On-demand webinar

B2B Digital Commerce: 8 Predictions for 2026

B2B Digital Commerce: 8 Predictions for 2026

About the webinar

Unpacking what’s next in B2B digital commerce

2026 is already reshaping the B2B landscape. Agentic AI is transforming how decisions get made. D2C models are accelerating. Assisted selling is redefining digital relationships.

The question isn’t what’s changing — it’s how fast you’ll adapt.

In this on-demand webinar, our experts break down the eight most important B2B commerce predictions for 2026 — and what they mean for your growth strategy, customer experience, and competitive edge.

Watch now to discover:

  • How agentic AI is already reshaping B2B purchasing behavior.
  • Why AI-powered payments orchestration is becoming a competitive advantage.
  • The evolution of assisted selling and how to operationalize it.
  • What zero-click commerce means for B2B buyer loyalty and retention.
  • Practical insights to prepare your organization for the accelerating AI wave.

B2B Digital Commerce: 8 Predictions for 2026

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About the speakers

Julia Rabkin
Julia Rabkin
Senior Product Marketing Manager, B2B, commercetools

Anastasia Drougka
Anastasia Drougka
Product Lead, Carts, commercetools

Nils Medina
Nils Medina
Staff Product Manager, B2B, commercetools

Onur Büyüktezgel, SEO and GEO Expert, commercetools
Onur Büyüktezgel
SEO and GEO Expert, commercetools

Aron Birenbaum
Aron Birenbaum
Head of Product, commercetools

Esra Erciyas, Senior Product Manager, Checkout, commercetools
Esra Erciyas
Senior Product Manager, Checkout, commercetools

Sid Chakravanshi, Implementation Success Manager, commercetools
Sid Chakravanshi
Implementation Success Manager, commercetools