Webinar On-Demand

The Evolution of B2B Digital Commerce Unpacked: 10 Predictions for 2024

About the Webinar

10 predictions for B2B commerce in 2024 unveiled 

The trends and predictions for B2B commerce in 2024 are in! This year, our annual report uncovers the evolution of the B2B buyer, tech trends and forecasts, providing you with actionable insights to pave your way for success. 

Discover the key insights in our on-demand webinar, where seasoned experts from commercetools, Google Cloud and EPAM guide you through our 10 predictions. 

Ready to turn trends into action? Watch the webinar now!

What you’ll learn

  • What’s next for data hygiene and omnichannel commerce in B2B 
  • The future of hybrid sales and streamlined buyer journeys
  • Beyond the hype: Generative AI
  • Why change management will take center stage in 2024
  • Reasons why midmarket B2B firms will turbocharge digital maturity with composable commerce
  • And so much more!
This webinar unpacks the top 10 predictions for B2B digital commerce in 2024. Hear the insights from seasoned experts and start turning trends into action!
Watch on-demand

About the Speakers

Michael Scholz
VP of Product and Customer Marketing, commercetools

Michael Scholz is the VP of Product & Customer Marketing for commercetools. With two decades of experience in retail & software at SAP, Hybris, SuccessFactors and Sift, he has been leading software development, presales, consulting, marketing & strategic alliances.

Marc Stracuzza
Director of Portfolio Strategy, commercetools

Marc Stracuzza is the Director of Product Strategy at commercetools, with 20+ years of product experience. He joined commercetools in 2020 as a Product Manager and holds a Bachelor of Science in Computer Engineering. Marc is a dynamic speaker and thought leader, known for his expertise in product strategy and innovation.
Ashley von Kluck
B2B Solution Engineer, commercetools
Maria Alejandra Emmanuelli
ISV Partner Engineer at Google Cloud
Serena Chaudhry Pandey
Communications Manager, commercetools
Pierre Kremer
VP of Digital Engagement Practice, EPAM
Julia Rabkin
Senior B2B Product Expert, commercetools

With over a decade of experience across product and marketing teams in the tech world, Julia specializes in creating innovative, customer-first strategies and driving cross-functional growth and go-to-market initiatives.