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Maximizing ROI and Optimizing the Cost of Ecommerce IT Webinar
by RetailDive
About the Video On-Demand
Ecommerce tech stacks are not all created equal. Legacy systems are increasingly expensive for brands and retailers to operate no matter the economic conditions. In inflationary times and downturns, the problem is even more apparent. Watch this webinar for an overview of determining the real costs of ecommerce infrastructure and its effect on the bottom line.
Key Takeaways
- The components of total cost of ownership (TCO) and what’s required today for cost optimization.
- How flexible, agile front-end and backend solutions enable easier capture of revenue-generating opportunities.
- Real-world use cases of commercetools’ customers that have put these strategies into practice.
About the speakers
Jen Jones
Chief Marketing Officer
Jen brings over 20 years of experience leading global marketing for category creators and Fortune 500s. She’s known for combining technical fluency with creative storytelling and go-to-market precision. At commercetools, she drives brand, demand, and growth.
Daniel Shim
Senior Director Product Marketing
Dan Shim, as the Head of Product Marketing, is focused on driving market awareness, product messaging, and go to market activities for our portfolio of products. Prior to his start at commercetools, Dan has navigated various roles in retail, manufacturing, and the financial services industries and saved eCommerce as his best for last.