Webinar On-Demand

The Evolution of B2B Digital Commerce Unpacked: 6 Predictions for 2025

About the Webinar

6 predictions for B2B commerce in 2025 unveiled

The trends and predictions for B2B commerce in 2025 are in! This year, our annual report uncovers the state of B2B eCommerce, tech trends and winning strategies from digital outperformers, providing actionable insights to pave your way for success through bold innovation. 

Watch this on-demand webinar to get a deep-dive into our 6 predictions with seasoned experts from commercetools.

Ready to turn trends into action? Watch the webinar now!

What you’ll learn

  • How extensibility is taking automation to the next level
  • What’s next with AI in B2B
  • The future of hybrid sales
  • Why B2B marketplaces are going omnichannel
  • Reasons why digital maturity investments with composable will grow beyond midmarket
  • And so much more!
in partnership with Google Cloud and MongoDB
This webinar unpacks the top 6 predictions for B2B digital commerce in 2025. Hear the insights from seasoned experts and start turning trends into action!
Watch on-demand

About the Speakers

Michael Scholz
VP of Product and Customer Marketing, commercetools

Michael Scholz is the VP of Product & Customer Marketing for commercetools. With two decades of experience in retail & software at SAP, Hybris, SuccessFactors and Sift, he has been leading software development, presales, consulting, marketing & strategic alliances.

Marc Stracuzza
Director of Portfolio Strategy, commercetools

Marc Stracuzza is the Director of Product Strategy at commercetools, with 20+ years of product experience. He joined commercetools in 2020 as a Product Manager and holds a Bachelor of Science in Computer Engineering. Marc is a dynamic speaker and thought leader, known for his expertise in product strategy and innovation.
Nils Medina
Staff Product Manager B2B, commercetools

Nils is a Senior Product Manager at commercetools. After 10+ years of building digital products in companies of all sizes, he now drives the development of commercetools B2B offering.

Anastasia Drougka
Product Team Lead, commercetools

Anastasia Drougka is a Staff Product Manager at commercetools. She has 10 years of experience in eCommerce and has worked with a number of different industries across the globe as an eCommerce specialist.

Julia Rabkin
Senior B2B Product Expert, commercetools

With over a decade of experience across product and marketing teams in the tech world, Julia specializes in creating innovative, customer-first strategies and driving cross-functional growth and go-to-market initiatives.
Logan Vadivelu
Head of Global Solutions Management for Retail and Consumers, Google Cloud