The Evolution of B2B Digital Commerce Unpacked: 10 Predictions for 2024

The Evolution of B2B Digital Commerce Unpacked: 10 Predictions for 2024

About the Webinar

10 predictions for B2B commerce in 2024 unveiled 

The trends and predictions for B2B commerce in 2024 are in! This year, our annual report uncovers the evolution of the B2B buyer, tech trends and forecasts, providing you with actionable insights to pave your way for success. 

Discover the key insights in our on-demand webinar, where seasoned experts from commercetools, Google Cloud and EPAM guide you through our 10 predictions. 

Ready to turn trends into action? Watch the webinar now!

What you’ll learn

  • What’s next for data hygiene and omnichannel commerce in B2B 

  • The future of hybrid sales and streamlined buyer journeys

  • Beyond the hype: Generative AI

  • Why change management will take center stage in 2024

  • Reasons why midmarket B2B firms will turbocharge digital maturity with composable commerce

  • And so much more!

Watch now

Panelists

Michael Scholz
Michael Scholz
Vice President of Product and Customer Marketing, commercetools



Marc Stracuzza
Marc Stracuzza
Director of Portfolio Strategy, commercetools



Ashley von Kluck
Ashley von Kluck
B2B Solution Engineer, commercetools



Maria Alejandra Emmanuelli
Maria Alejandra Emmanuelli
ISV Partner Engineer at Google Cloud



Serena Chaudhry Pandey
Serena Chaudhry Pandey
Communications Manager, commercetools



Pierre Kremer
VP of Digital Engagement Practice, EPAM



Julia Rabkin
Julia Rabkin
Senior B2B Product Expert, commercetools