Diagnosing Stagnation in B2B Healthcare Commerce
Whitepaper

Diagnosing Stagnation in B2B Healthcare Commerce

by commercetools

Whitepaper

Discover the Hidden Cost of Legacy Commerce in Healthcare

As the healthcare industry rapidly evolves, many organizations remain constrained by outdated, all-in-one commerce platforms that weren’t built for today’s security expectations, multi-model business structures, or interoperability needs.

This whitepaper examines the hidden impact these systems have on patient-adjacent experiences, procurement workflows, sales efficiency, and long-term digital transformation. It highlights why healthcare manufacturers, suppliers, distributors, and brands are moving toward more flexible, composable architectures — and the risks of being left behind.

Packed with market insights and real-world perspectives from healthcare leaders, this guide offers a clear vision for future-proofing your digital commerce ecosystem.

Key Takeaways:

  • Why outdated commerce platforms are creating stagnation across healthcare operations and digital experiences.
  • How security expectations have evolved — and why HIPAA-grade capabilities increasingly serve as a differentiator and confidence signal, even for B2B.
  • The operational impact of rigid, one-size-fits-all platforms on procurement, sales processes, and customer experience.
  • The growing need for interoperability across healthcare systems, data flows, and business models.
  • How composable commerce enables scalability, automation, and faster innovation across B2B, B2B2C, and multi-market environments.
  • What leading healthcare organizations are doing today to modernize securely and sustainably.

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