by commercetools
While 75% of retailers claim to have ambitious unified commerce strategies, 95% still rely on manual synchronization across multiple systems.* The disconnect is profound — and it starts at the core of retail technology.
At the heart of the problem lies the point-of-sale (POS) system. Designed decades ago for store operations, the POS was never built to power real-time, unified experiences that span stores, brands and digital channels.
So if traditional — or even “modernized” — POS systems can’t deliver on the promise of unified commerce, what can?
In The End of the POS Era: Why Unified Commerce Is the Future of Retail, we explore why simply integrating POS and eCommerce platforms isn’t enough — and offer an actionable roadmap to break free from legacy constraints and truly unify your commerce ecosystem.
*Data source: Unified Commerce Benchmark for Specialty Retail, by Manhattan, Google Cloud and Incisiv.
