White Paper

The End of the POS Era: Why Unified Commerce is the Future of Retail

by commercetools

About the white paper

The practical guide for retail leaders exploring unified commerce beyond POS systems

While 75% of retailers claim to have ambitious unified commerce strategies, 95% still rely on manual synchronization across multiple systems.* The disconnect is profound — and it starts at the core of retail technology.

At the heart of the problem lies the point-of-sale (POS) system. Designed decades ago for store operations, the POS was never built to power real-time, unified experiences that span stores, brands and digital channels.

So if traditional — or even “modernized” — POS systems can’t deliver on the promise of unified commerce, what can?

In The End of the POS Era: Why Unified Commerce Is the Future of Retail, we explore why simply integrating POS and eCommerce platforms isn’t enough — and offer an actionable roadmap to break free from legacy constraints and truly unify your commerce ecosystem.

*Data source: Unified Commerce Benchmark for Specialty Retail, by Manhattan, Google Cloud and Incisiv.

What’s inside:

  • How you can turn stores into unified commerce hubs without the limits of POS systems.
  • Unified commerce journeys with real-world use cases: Promotions, fulfillment, returns, and more.
  • Success stories of forward-thinking enterprises: Screwfix, Jaycar and BSH.
  • An actionable roadmap to bring your unified commerce vision to life.
The future of retail has outgrown POS systems. This actionable guide provides best practices and steps for brands and retailers to transform brick-and-mortar stores into unified commerce hubs — without the limitations of POS systems.
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