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Introducing commercetools Labs: Where experimentation fuels innovation

Publish date: November 10, 2026
Introducing commercetools Labs: Where experimentation fuels innovation
  • We’re launching commercetools Labs, the public home for experimental projects, prototypes and implementations, free of charge for customers and partners. 
  • commercetools Labs is an experimental playground, not a product offering. 
  • Every project in Labs is designed to complement the commercetools platform, enhancing what’s already there, adding new capabilities and pointing toward agentic commerce. 
  • Seven projects are already available, spanning applications, AI skills and specs, across areas including promotions, content, integrations and agents and AI.

Something has changed in how fast we can build. With AI-assisted development and commercetools for Builders, ideas that once took a quarter to prototype now take days. Our teams have been using that speed to create extensions, tools and integrations that make the commercetools platform even more powerful, and we didn't want to keep them to ourselves.

That’s why we’re launching commercetools Labs, the public home for experimental projects, prototypes and example implementations built on commercetools. You can clone it, run it, take it apart and make it your own. Everything in Labs is free and open to our customers and partners. 

Two kinds of innovation: Enhance and extend

Every project in Labs is designed to complement the commercetools platform. None of them replace or compete with our core products. Instead, they fall into two categories.

Enhancing what’s already there. Some projects go deeper into capabilities you already use. Discounts Preview lets you manage and see exactly which discounts apply to a customer’s cart, making it far easier to understand and troubleshoot promotion behavior. Visualizer lets you see and edit commercetools resources that the Merchant Center doesn’t surface, and maps how your data fits together, which is invaluable when you’re designing or debugging a data model.

Adding entirely new capabilities. Other projects bring something new to the platform. contentools is a lightweight headless CMS built entirely on commercetools, giving teams a way to manage content without standing up a separate system. Our TikTok Integration lets merchants sell their products on TikTok Shop and sync orders back into commercetools.

What Labs means for customers and partners

Labs gives customers and partners access to experimental features and extensions to existing features that we want to put in your hands. Some extend capabilities you already rely on, and others introduce something entirely new. All of them are free to use.

For us, Labs is a place to explore ideas openly and quickly learn what resonates. For you, it’s a way to try those ideas today and tell us what’s valuable. The projects that see the most use and the most feedback help guide where we take Labs next.

What Labs is (and isn’t)

Labs is moving fast because it’s experimental, and we want to be clear about what that means. Labs projects are not part of the actual commercetools product offering, and we don’t provide support or service levels for them. That's a deliberate choice. It lets our teams ship ideas quickly, iterate in the open and share work that would otherwise never leave the lab.

If you decide to use a Labs project in your own environment, treat it like any open source starting point: The code is yours to own, adapt and maintain. We’d love to hear how you’re using it, and your feedback directly shapes what we build next.

What’s next

Labs launches today with seven projects spanning applications, AI skills and specs, across areas including promotions, content, integrations, and agents and AI. That’s just the beginning. We’re continuing to invest in Labs, and you can expect the catalog to grow steadily as our teams keep building. We’re also working to make Labs projects easier to install, so the path from discovery to running code takes as little effort as possible.

We also want Labs to reflect what our community needs. If there’s a capability you wish existed on commercetools, tell us using the support channels you already use today It might be the next thing we build.

Explore Labs today 

Visit commercetools Labs to browse the full catalog. If you’re not sure where to start, try Discounts Preview or Visualizer. Both are quick to explore and immediately useful for anyone working with commercetools day to day.

About the authors
Mike Eastman
Mike Eastman
Solution Engineering, Americas
Andrii Chekanov
Andrii Chekanov
Product Director, commercetools

Product leader and hands-on AI builder with 10+ years in commerce platforms and developer ecosystems. Former ecommerce founder who has taken B2B, B2C, and marketplace products from 0 to 1 across EMEA, NA, APAC. Finds commerce the most interesting industry there is.

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