Press Release

commercetools Wins 2021 Google Cloud Retail Customer Award

Sara Krypel
Sara Krypel
PR & Communications Manager, commercetools

Driving innovation in the market, commercetools recognized with an award from technology partner Google Cloud for its use of the platform

MUNICH, June 17, 2022 – commercetools, the leader in digital commerce and inventor of headless commerce, today announced it has received a Retail 2021 Google Cloud Customer Award. commercetools was recognized for its achievements with Google Cloud, having demonstrated innovative thinking, technical excellence and transformation. 

commercetools Wins 2021 Google Cloud Retail Customer Award

A partner of Google Cloud since 2016, commercetools leverages Google Cloud to enable instant scalability in order to ensure 100% uptime for its customers’ websites, applications, and commerce experiences. Google Cloud also allows commercetools to reduce infrastructure costs, free up developers’ time to focus on building new features and products, leverage industry-leading machine learning capabilities to differentiate its offering through personalization and efficient work systems and serve even more customers. 

“

At commercetools, we’re focused on enabling the world’s leading brands to provide best-in-class commerce experiences. Our relationship with Google Cloud enables our customers to benefit from the highest scalability and availability in the industry. We are proud to be named the winner of the 2021 Google Cloud Retail Customer Awards. This award is a testament to the impact our MACH (Microservices, API, Cloud-Native, Headless)-based approach has for our customers.

Dirk Hoerig

Chief Executive Officer, commercetools

commercetools leverages Google Cloud’s Google Kubernetes Engine as the core of its infrastructure, allowing the company to build out key infrastructure components, offload maintenance tasks, enhance data capabilities, and house some of its stateful, third-party services without fear of integration issues. 

“

When we spend all of our time managing infrastructure components, we are not providing value for our customers. We provide value to them when we create beautiful APIs. Google Cloud provides the exceptional level of service we need to allow our developers to focus on building these new features and products that move the needle for our customers. Google Cloud is the perfect partner for commercetools, and we look forward to continuing to strengthen our partnership with the organization so together we can continue to drive innovation in our space and provide even greater value for retailers.

Kelly Goetsch

Chief Strategy Officer, commercetools

2021 was a monumental year for commercetools, where the company reached unicorn status, acquired composable frontend platform Frontastic, increased its employee headcount by 53% year-over-year, added new clients including Lululemon, L.L. Bean, Sephora and DirecTV, among many others, and expanded its partnership with Google Cloud to allow businesses to purchase commercetools directly from the Google Cloud Marketplace. This availability gives retailers access to deeper product integration, unified billing, and an expanded go-to-market relationship, which includes running and scaling commercetools on Google Cloud. 

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The Google Cloud Customer Awards are an opportunity to recognize the most innovative, technically advanced, and transformative cloud deployments across industries, from around the globe, built on our platform. I want to congratulate commercetools on achieving this award and serving as an innovator for the industry.

Adaire Fox-Martin

President, International, Google Cloud

Learn more about commercetools' partnership with Google Cloud.

Sara Krypel
Sara Krypel
PR & Communications Manager, commercetools

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