migrates B2C and B2B platforms to commercetools
Press Release Eyes Exponential Growth with Migration to the commercetools Platform for its B2C and B2B Operations

commercetools author image Stephanie Wittmann
Stephanie Wittmann
Head of Communications & Content, commercetools

Cloud-native, API-based platform allows Internet pure-play retailer to better compete against online giants like

MUNICH (Germany) / DURHAM (USA), May 15, 2019 – commercetools, a leading commerce platform for next-generation commerce, has signed a multi-year software license agreement with – a 90-year-old retailer of specialty nuts, chocolates and other high-end pantry items. will consolidate its entire B2C, B2B and wholesale businesses within the commercetools API-based commerce platform. migrates B2C and B2B platforms to commercetools

The pure-play online retailer has already begun to migrate off its monolithic in-house platform to commercetools, which will deliver better control over thousands of unique products and more agility to add segments, channels and brands as continues to grow.

The business that began as a family-owned New Jersey storefront in 1929 has evolved into a go-to online destination for nuts, dried fruit, superfood and a variety of snacks, with a staggering 4,000 unique SKUs sold to a growing audience of fans around the globe. takes pride in selling only the highest-quality products by running its own supply chains and distribution centers and by producing a large number of SKUs in-house.

We pride ourselves on the quality of our products and the excellent customer service we deliver. To continue serving our customers and accommodating the growth we anticipate, we needed a commerce technology platform with agility, resiliency and future-proofing. Moving to the commercetools commerce platform gives our technology, merchandising and marketing teams the foundation they need to continue to grow our business.
Alex Shiferman

Vice President of Technology,

The company built its own commerce platform when it first went online 20 years ago, but over time the platform became cumbersome and difficult to modify quickly.  Modernizing the commerce platform became a necessity to compete with online giants like Amazon who already utilize APIs and microservices to deliver speed and agility in their commerce platforms.  The cloud-native, API-based commercetools platform appealed to because it would allow the company’s engineers to make updates and releases significantly faster, which ultimately will allow it to expand the current core business, as well as drive future business needs.

To keep up with online leaders like Amazon, retailers must be fast and flexible to launch offers and connect with customers across all channels. The transition to a modern commerce architecture will allow the tech team to make updates and releases faster, thus enabling expansion of their current business. We look forward to accompanying this traditional retailer along the path to next-generation commerce.
Dirk Hoerig

CEO and Co-Founder, commercetools

Mr. Shiferman shares how continues its transition from a small family business to multi-million-dollar online retailer by modernizing not just its technology, but the entire organization, in a new webinar titled: “Who’s Minding the Digital Store? How to Align Teams when Technology is in Charge.”  He is joined by Jeffrey Liss, Director of Connected Commerce at KPMG. To watch the webinar, click here.

commercetools author image Stephanie Wittmann
Stephanie Wittmann
Head of Communications & Content, commercetools

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