The Retailer’s Guide to Moving Beyond Homegrown Commerce

About the eBook

A practical guide for retailers to modernize their digital commerce

For years, homegrown commerce platforms have helped retailers differentiate customer experiences while maintaining the flexibility to support unique business needs.

But as customer expectations evolve and AI reshapes discovery and purchasing, these platforms are becoming harder to scale. Growing technical debt, rising maintenance costs and layers of customization make it difficult to keep pace with omnichannel, personalization and innovation.

Forward-thinking retailers are moving to modular commerce engines that combine the flexibility of custom solutions with the scalable foundation of modern commerce platforms.

This ebook explores how retailers are moving beyond the limitations of homegrown commerce and building a foundation designed for the future.

What’s inside:

• An overview of the hidden costs of homegrown solutions for retailers. 
• Why flexible commerce matters for modern retail in the AI era. 
• The modern build + buy approach and how it enables faster innovation. 
• Retailers that moved away from homegrown commerce, including Interflora UK and Moonpig. 
• Best practices to replace your homegrown platform.