What if every in-store shopper enjoyed the same seamless experience as your best online customer?
Effortless returns.
A checkout experience that just works.
Store associates who can anticipate their needs.
That’s the promise — and the benefits — of unified commerce.
Brands that embrace unified commerce are growing faster than ever. But most enterprise retailers are stuck with fragmented data and disjointed customer journeys. The outcome: Complexity for your teams and lost loyalty from your customers.
The solution? Reimagining unified commerce beyond the POS.
In this fireside chat, our experts Gus Iwanaga (VP Product, Commerce) and Jerry Rightmer (VP Product, InStore) will show how commercetools Composable Commerce for B2C and InStore create a single source of truth across digital and physical channels, without a risky rip-and-replace POS project.
If you’re looking to eliminate store-to-digital silos, solve inventory visibility challenges and establish true unified commerce without disrupting operations, this session will show you how to do it — and why it’s the smarter path to long-term agility.
See unified commerce in action: How orders, inventory, pricing and customer context flow across every channel in real time through a single API-first platform.
Explore real-life retailer examples: See how global brands are already validating online orders for instant returns, running live inventory checks and enabling flexible fulfillment directly on associate devices.
Modernize your in-store tech stack: Scale fast and stay future-ready while lowering IT overhead, accelerating innovation and avoiding disruptive POS rip-and-replace projects.
