Sell Smarter for the Next Generation of Commerce
September 16, 2025

How to Sell Smarter for the Next Generation of Commerce

Sell smarter for the next generation of commerce

About the webinar

Leveraging agentic AI, unified commerce and composable 

Selling smarter for the next generation of commerce — in action!

In this session, commercetools experts reveal how leading retailers can stay ahead with intelligent, unified commerce in retail designed for both human and AI-driven buyers — with real-life examples, product demos and actionable insights to take your commerce to the next level.

Advanced promotions, real-time personalization and other core capabilities — plus how AI agents in retail and unified commerce work together to power exceptional experiences.

Join the webinar — and see firsthand how commercetools helps enterprise retailers thrive in an AI-first shopping world.

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About the speakers

Gus Iwanaga
Gus Iwanaga
VP Product - Commerce, commercetools

Kirti Lalwani
Kirti Lalwani
VP Engineering, commercetools