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The B2B journey to composable commerce: Building digital experiences for strategic business growth
About the Video On-Demand
Discover the B2B Journey to Composable Commerce
Watch an in-depth exploration of the journey to composable commerce for B2B companies. Discover how businesses can create unique and customized digital commerce experiences that align with their specific needs and goals.
Hear real-life examples of B2B companies that have successfully transitioned to composable commerce. Learn about their business objectives, digital strategies and the positive impact that composable commerce has had on their operations. Explore the factors to consider when choosing a commerce vendor that will support your B2B strategy and business goals.
From understanding the importance of differentiation and digital strategy to navigating the challenges of implementation and stakeholder buy-in, this webinar will provide valuable insights and practical tips to help B2B organizations embark on their composable commerce journey.
About the speakers
Joe Cicman
Principal Analyst, Forrester Research
As part of the digital transformation team, Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies.
Mark A. Pickett
Former VP of Marketing, MSC Industrial Supply
Mark has led/advised multiple companies - from startups to F100 - planning to optimize their tech stacks in support of growth initiatives during his 25-year career.
Jeff Amash
CMO, Tekton
Jeff Amash is the Chief Marketing Officer and a co-owner of Tekton, a company in Grand Rapids, Michigan that makes strong, classic, and lean hand tools for professional and personal use.
Julia Rabkin
Senior B2B Product Expert, commercetools
With over a decade of experience across product and marketing teams in the tech world, Julia specializes in creating innovative, customer-first strategies and driving cross-functional growth and go-to-market initiatives.