webinar on-demand

The B2B journey to composable commerce: Building digital experiences for strategic business growth

The B2B journey to composable commerce: Building digital experiences for strategic business growth

About the Video On-Demand

Discover the B2B Journey to Composable Commerce

Watch an in-depth exploration of the journey to composable commerce for B2B companies. Discover how businesses can create unique and customized digital commerce experiences that align with their specific needs and goals.

Hear real-life examples of B2B companies that have successfully transitioned to composable commerce. Learn about their business objectives, digital strategies and the positive impact that composable commerce has had on their operations. Explore the factors to consider when choosing a commerce vendor that will support your B2B strategy and business goals.

From understanding the importance of differentiation and digital strategy to navigating the challenges of implementation and stakeholder buy-in, this webinar will provide valuable insights and practical tips to help B2B organizations embark on their composable commerce journey.

Join us as we delve into the world of composable commerce for B2B companies. Discover how businesses are leveraging this approach to create tailored digital commerce experiences that fuel strategic business growth.
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About the Speakers

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Joe Cicman
Principal Analyst, Forrester Research

As part of the digital transformation team, Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies.

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Mark A. Pickett
Former VP of Marketing, MSC Industrial Supply

Mark has led/advised multiple companies - from startups to F100 - planning to optimize their tech stacks in support of growth initiatives during his 25-year career.

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Smiling man with short dark hair and beard wearing a blue collared shirt.
Jeff Amash
CMO, Tekton

Jeff Amash is the Chief Marketing Officer and a co-owner of Tekton, a company in Grand Rapids, Michigan that makes strong, classic, and lean hand tools for professional and personal use.

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Julia Rabkin
Senior B2B Product Expert, commercetools

With over a decade of experience across product and marketing teams in the tech world, Julia specializes in creating innovative, customer-first strategies and driving cross-functional growth and go-to-market initiatives.