October 9th, 2025 | 11 AM ET

From AI Trends to Enterprise Value

About the webinar

AI is no longer experimental—it’s reshaping commerce at every level. From generative AI assistants guiding consumers in discovery, to autonomous agents influencing purchase decisions, to AI-powered workflows driving internal efficiency, today’s trends are tomorrow’s competitive baseline.

For CEOs, the challenge is clear: how to turn AI disruption into measurable enterprise value.

Join experts from commercetools and Optimizely for a practical, future-focused discussion on how composable commerce and AI-powered experimentation help leaders.

What you’ll learn:

  • Stay ahead of AI-driven customer trends by ensuring your brand is discoverable in agent-led ecosystems.
  • Increase profitability and efficiency with AI-assisted workflows that reduce manual work and accelerate time-to-market.
  • Empower every team—from marketers to merchandisers—with intuitive, AI-enabled tools that eliminate bottlenecks.
  • Build resilience with a composable foundation that adapts as AI reshapes customer expectations and competitive dynamics.

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Marc Stracuzza
Director of Product Strategy, commercetools

Marc Stracuzza is the Director of Product Strategy at commercetools, with 20+ years of product experience. He joined commercetools in 2020 as a Product Manager and holds a Bachelor of Science in Computer Engineering. Marc is a dynamic speaker and thought leader, known for his expertise in product strategy and innovation.

Nazanin Ramezani
VP Product Management, Optimizely

Nazanin Ramezani is the VP of Product Management at Optimizely, where she leads the strategy and roadmap for the company’s Content Management System (CMS) solution. She works closely with CMS customers to shape the future of content management, focusing on AI, developer tools, and flexibility for marketers. An “Optimizer” for five years, she previously served as the Chief of Staff to the CEO.