live webinar

From Experimentation to Execution: The 5 Stages of AI Commerce Readiness

June 30th | 11 AM EST | 5 PM CEST

From Experimentation to Execution: The 5 Stages of AI Commerce Readiness

About the webinar

Practical insights to move from invisible to autonomous in AI commerce

As AI agents begin shopping on behalf of consumers, brands need to ensure they are visible, trusted and ready to transact in AI-powered environments.

Join commercetools and AWS for a live webinar exploring the five stages of AI commerce readiness: from “Invisible” to “Autonomous.”

Learn what prevents retailers from progressing between stages, what’s required to enable agentic commerce orchestration and how modern, machine-ready commerce infrastructure can help brands stay competitive in the AI-first era.

Get the actionable insights you need to make your business AI-ready for 2026!

What you’ll learn:

  • The five stages of AI commerce readiness, from “Invisible” to fully “Autonomous.”
  • Why structured, consistent and machine-readable data is becoming essential for AI discoverability and trust.
  • How AI agents evaluate products, make recommendations and execute transactions.
  • How leading retailers are preparing for autonomous commerce without rebuilding their entire tech stack.
  • Practical next steps to help your organization become AI-ready in 2026 and beyond.
Tune in to this live webinar on June 30th | 11 AM EST | 5 PM CEST and hear from experts at commercetools and AWS on how retailers and CPG brands can make the most of agentic commerce, with actionable tips on how to move from the stages of AI commerce readiness. Register now!
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About the Speakers

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Anna Postl
Product Team Lead, commercetools

Anna has led initiatives for the Import & Export experience and is now leading the team responsible for contextualization and smart data modeling. She brings deep expertise in product development and API management, with over 10 years of experience in data-driven product discovery and AI-driven product innovation.

Norman Weisenburger
Solution Architect, AWS
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Mary Rebecca Harakas
Senior Product Marketing Manager, commercetools

Mary Rebecca is a Senior Product Marketing Manager at commercetools, focused on B2C. With over a decade of experience across product and marketing teams, she excels at crafting GTM strategies and positioning products to drive growth and deliver value.